Specialization Statement:
Performance driven professional with deep expertise in spearheading initiatives that strengthen infrastructure, expand revenue generating capabilities, and maximize ROI for startup online companies.
SUMMARY OF QUALIFICATIONS :
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- Uniquely trained in SEO, SEM, PPC strategies and CAN-SPAM dynamics
- Worked on customized marketing strategies and unique creative collateral for over 1000 companies and individuals
- Adaptable marketer with expert solutions for online and offline companies
- A personable and friendly company representative with a lengthy track record of impressed clients and employers
- Uniquely trained in personal branding and consultative sales with a passion for ongoing improvement and challenge
- Effective social marketer:
Power Digger with multiple Front Page submissions
Effective Twitter marketer with 11 accounts totalling more than 40K followers generating thousands of hits per week
Established marketer with trusted relationships on multiple social media sites
- Strategic writer who maintains 4 different blogs with unique content and author of 4 books
- Innovative manager and coach with an core understanding of motivation, goal-setting and leadership
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PROFESSIONAL EXPERIENCE:
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Mark Montoya, Inc. San Francisco, CA
Owner/President
August 2007 – Present
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Created Mark Montoya, Inc. with purpose of leading the online personal branding revolution
Wrote The Ultimate Online Job Search e-Book, a 69 page book that captures the essence of the online job search experience
Wrote The 101 Tips That Every Job Seeker Should Know e-Book- an 80 page book for the online job seeker
Implemented year-around weekly CAN-SPAM compliant email newsletter campaign
Produced, managed, generated content and concept for 5 websites dedicated to the online job search experience :
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www.MyOnlineCareerSpace.com
www.MyOnlineCareerCoach.com
www.ItsNotYouItsYourResume.com
www.10BiggestResumeMistakes.com
www.10BiggestInterviewMistakes.com
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Airplay Technologies, Incorporated San Francisco, CA
Online Community Manager
2008-2009
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- Generated online community in replacement of Google Adword placement
- Monitored community for responsible behavior and created forum topics and user friendly involvement
- Showed community growth in 1 month of 115% resulting in a 20% decrease in Google Ad spending
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Peter Montoya, Inc. Tustin, CA
Strategic Projects Manager
March 2001 - Present
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- Responsible for project management of a monthly training event for national and international service providers
- Coordinated all details to create a seamless presentation; negotiated hotel room rates and detailed room configurations
- Managed 12 individuals; including coaches, support staff, salespeople and technical personnel
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Sales Consultant
2004 - Present
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- Scheduled and conducted numerous phone interviews with potential and existing clients worldwide
- Increased sales from $1 million to $3.6 million over the three-year period while attaining or surpassing sales quotas
- Attended industry related trade shows at various locations to promote business
- Created online marketing and email campaigns for clients and to prospective clients
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Coach/Strategist
2003 – Present
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- Strategized with over 200 clients on individually crafted marketing plans geared for specific target markets
- Coached clients on their marketing channels, specialization, brand identity, differentiation and slogan development
- Consulted with companies to create business development opportunities through strategic partnerships
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Account Executive
2001 - 2004
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- Worked with over 425 clients on customized collateral materials (logos, stationery, websites, brochure and postcards)
- Streamlined creative processes that resulted in a net $75,000 gain annually, reducing project turnaround by 19%
- Set printing sales record for month ($121,500) and year ($847,000)
- Assisted in pre-production: copy proofing, color checks and layout alignment corrections
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J. Goodman & Associates Santa Monica, CA
Food Broker
1999 - 2001
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- Maintained high-level of customer service recognized in 100% client satisfaction rating
- Met and surpassed all sales quotas
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Breadsticks Westwood, CA
Service Manager/Assistant to Sr. Accountant
1996 - 1999
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- Assisted with accounts payable, accounts receivable, paying taxes, bank deposits and ledger management
- Human resource responsibilities; including scheduling, hiring and firing of personnel
- Complete customer service and solution management
- Managed group of 26 workers to maintain store appearance, service clients and to process sales
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EDUCATION:
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University of California, Los Angeles, CA
Bachelor of Arts in Political Science (GPA 3.48/4.0)
Class of 1997
Loyola High School, Los Angeles, CA
Diploma
Graduating Class of 1993
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ADDITIONAL QUALIFICATIONS:
COMMUNITY SERVICE AND PROFESSIONAL DEVELOPMENT
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Shadetree Project at University of California, Irvine
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- Group Leader and Co-Founder of a non-profit organization to grow trees to be planted in local parks and schools
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Saint Vincent De Paul Society, San Francisco Chapter
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- Volunteer for the benefit of homeless people
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PSI Seminars (Personal/Professional Growth and Development)
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- Graduate of BASIC, PSI VII, Men's Leadership Seminar.
- Member and Coach of PLD (90 day goal-setting program)
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Sandler Sales Institute
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- Graduate and Member of on-going consultative sales training program called President's Club
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HONORS AND AWARDS:
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- Attained Competent Toastmaster (CTM) with Toastmasters International
- Named Top Coach on GottaMentor.com
- Named Top 30 Personal Brand Twitter by Personal Branding Blog
- Named Top Personal Brand and Job Columnist by CareerRocketeer
- Voted "Leader of Leaders" by PLD peer group
- Eagle Scout with Boy Scouts of America
- Ran 2004 Long Beach Marathon in 4:12:40
- Lettered in three sports in high school; including basketball, baseball and football
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ADDITIONAL SKILLS:
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- Spanish proficiency beyond the intermediate level
- Proficiency in Microsoft Word, Excel, PowerPoint, proprietary databases and Entourage
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