These days, marketing your customers through emails is one of the most effective ways of promoting your business. Research points to the fact that the majority are happy to receive communication via email (as long as it is solicited).
Listed below are four best practices for email campaigns: Continue reading Four Email Campaign Best Practices
Throughout the year there tend to be all kinds of outdoor fairs, markets and sales that lots of different people set up stands at to sell their wares, raise money for charity, or promote their businesses. If you have plans to attend an event as a stall holder in the near future, whether it is a street fair, state fair or even your own yard sale, there are some things you can do in the planning of it to make it run more smoothly, and hopefully make it a big success.
Here are some tips: Continue reading How To Plan Your Stand At An Outdoor Fair
How Strict Should Your Business Be About People Using Office Resources For Personal Purposes?
Nobody wants to be thought of as ‘the boss from hell’, and it is common for people in some jobs to take a few liberties with the resources given to them for work purposes, such as office equipment, company phones and internet, postal services and stationery. But just when is this a harmless perk of the job that boosts employee morale, and when does it become a waste of your money?
Here we take a look at some of the most common things employees in offices help themselves to, and whether or not it is a problem. Continue reading How Strict Should Your Business Be About People Using Office Resources For Personal Purposes?
Despite declining CPM (cost per thousand clicks) rates that advertisers are willing to pay, there is still good money to be made by publishers through direct display sales. If you have a website, you can sell advertising space to advertisers looking to target your visitors with their products or services. With so many ad platforms to choose from, finding the right one for your site is harder than you might think.
Here are three key things to look for when choosing a platform. Continue reading The Top 3 Things To Look For In An Ad Platform
Signs Are Vital To Any Business. Here’s How To Make Yours Shine!
When you are thinking about your business branding, one of the most important things to focus on is your signage. Signs should tell people who you are, what you do, and why you are awesome! A good sign will become embedded in a customer’s mind, and it’ll help them remember you when then need something. It’s such an integral part of branding, so if you are rebranding your business then make sure the signage is incorporated at an early stage. Signs should always be in a good state of repair – as soon as they look neglected it’s time to replace them, otherwise people will think you don’t care about your business or how you come across to other people.
Here are some things to think about when getting your signage renewed: Continue reading Signs Are Vital To Any Business. Here’s How To Make Yours Shine!
Why Do Big Companies Outsource Call Centers And Does The Practice Work For Small Businesses?
Outsourcing different business services is very common—many large companies outsource their call centers as a way of cutting costs. Outsourcing to a subcontractor abroad is also becoming increasingly common, although this practice is not always very popular with customers, thanks to the problems caused by language barriers and a lack of empathy.
A lot of small business owners view the concept of outsourcing with great suspicion. But this is a huge mistake. In reality, small businesses already outsource various services without even giving it a second thought. Accountancy, legal, and even cleaning services are often taken care of by a subcontractor, so call centers and telephony are no different.
Taking this into account, small businesses can learn a lot from how big companies do things and there are many reasons why outsourcing to a subcontractor is a good idea. Continue reading Why Do Big Companies Outsource Call Centers And Does The Practice Work For Small Businesses?
Three Internet Tools That Every Small Business Needs In Order To Succeed
Every business owner should already know that a secure network, a great IT staff, high-end office equipment, and a great strategy are some of the major things that he or she needs in order to drive the company forward and succeed. But there are other tools that every business owner can utilize today to really make the most out of each and every workday and streamline business processes to make the organization for effective and more efficient.
Continue reading if you run your own business and you want to learn more about some of the best Internet tools that you can utilize to make your company earn more profits, connect with customers and clients more efficiently, and forge ahead for years to come. Continue reading Three Internet Tools That Every Small Business Needs In Order To Succeed
Life In The Cloud – How To Make Cloud Computing Work For A Small Business
Cloud computing has become the latest buzzword for small businesses. Unfortunately, a lot of small business owners have no idea what ‘the cloud’ actually is, apart from the fact that it isn’t the fluffy white things in the sky.
So how can small businesses make use of the cloud and do they really need anything the cloud has to offer? Continue reading Life In The Cloud – How To Make Cloud Computing Work For A Small Business
Five Common Mistakes That Most Business & Personal Bloggers Make
When it comes to blogging, almost everybody is doing it wrong. The vast majority of blogs out there fail to gain a dedicated following and capitalize on success. In general, almost everyone gives up on their blogs, whether they are personal or for their business, within a short amount of time, but the problem isn’t in the audiences, it’s in the writers. So do we sufficiently have your attention? Good! Because that’s the first mistake people make when building a blog. In our rapid switch to the “me me me” based Web 2.0, blogs are becoming more popular than ever.
But people continue to make the same mistakes over and over when attempting to create a blog. So what are you doing wrong? Find out by reading on: Continue reading Five Common Mistakes That Most Business & Personal Bloggers Make
Want To Reward Your Employees For A Job Well Done? Follow These Creative Tips
If you run your own small business, you know just how valuable your employees really are. After all, you would not be able to accomplish everything that needs to get done every single day in order to move your company forward into the future without them. Your employees help you manage the many tasks that are involved in running a business, and they all have unique skills and talents that they bring to the table, including skills that you lack. Therefore, it is important to acknowledge your employees and the hard work that they do, and also reward them for their great efforts and accomplishments.
Stumped on how you can show your employees how proud you are of the work they do? Continue reading for some creative tips that will keep their morale up and let them know you care. Continue reading Want To Reward Your Employees For A Job Well Done? Follow These Creative Tips