Businesses are fast catching on to the nuances of integrating mobile in their marketing efforts because of the almost instant response and effective feedback that they get. What with smartphone usage increasing in leaps and bounds and penetration of the markets becoming more effective, marketers are making a beeline for mobiles that have proved to be the best channel today.
Remember the fax machine? That handy device emerged on the scene in the 1970s, found its peak use in the 1990s and began a steady decline after the new millennium. Today, such electronic devices are hard to find but were the current trends in office communication of the time; and are typically part of an all-in-one office machine that can copy, print, scan and fax documents.
Office communication equipment has changed, but the need to have such tools at the disposal of businesses small and large remains critical. Although your computer printer, fax machine and teletype machines may be gathering dust in the stock room, your equipment needs today consist of other devices including the following to take part of the current trends in office communication.
Two years ago I posted about the three ways to grow an online media company to $50 million in revenue. In this article I focused on RPM (Revenue per thousand pageviews, = CPM x sell through rate x # of ad units per page) and drew the distinction between three strategies, and the traffic needed for each strategy to get to scale:
1. Broad Reach, low RPM, traffic in the 10s of billions of pageviews/mth
2. Demographic Targeting, moderate RPM, traffic around 1 billion pageviews/mth