Creating Your Position: Market yourself as the perfect candidate for your dream job and career

Creating Your Position: Market yourself as the perfect candidate for your dream job and career

Creating Your Position: Market yourself as the perfect candidate for your dream job and career”
‘Position Yourself for Job Search Success’

Positioning is a huge part of Personal Branding and Online Personal Branding.  Your position is one of two “legs” your brand stands on; the other “leg” is your personality.

Positioning Is Everywhere

You’ve been bombarded with positioning, and chances are you don’t even know it. You’ve sipped an “uncola,” driven a car reflecting the “relentless pursuit of perfection,” and used a computer for creative rebels who want to “think differently”.

Companies seek to market their products at a consumer niche. They recognize your niche; they want to appeal to your desires.  In fact, if you visit the Yahoo! /Google/Bing search engines, type in the words “designed with you in mind,” and search for results, you get thousands of pages of results – web sites promoting child-rearing, churches, checkbooks with eccentric designs, and degree mills. Continue reading Creating Your Position: Market yourself as the perfect candidate for your dream job and career

Online Personal SPORTS Branding

Great article from the Wall Street Journal about how high school athletes are using new web services to raise awareness in the minds of college recruiters in the hopes of getting scholarships.

The Do-It-Yourself Athletic Scholarship

Another example of how the internet is being used and how individuals should be aware of the way they are exposing themselves online.

Control your perception. Take control of your online brand… for whatever you want to do there is a way to control that perception and you have a choice as to how that will look. Continue reading Online Personal SPORTS Branding

Is Adam Morrison ever going to make it in the NBA?

Is Adam Morrison ever going to make it in the NBA?

Coming out of college, Adam Morrison was as highly touted a prospect as there is- his numbers and accomplishments versus NCAA competition were astounding.  Seemingly, he had a miracle shot every game/night. As much as his numbers and ESPN highlights contributed to his national recognition, there were the grainy YouTube videos, his quirky appearance and mannerisms contributed to his lore. But the question remains – Is Adam Morrison ever going to make it in the NBA?

Combined in a nice social message about how an individual can overcome and prosper in the face of diabetes he was a perfect package for the ‘next level’. This lead to the highest accolades a collegiate player can aspire: John Wooden Award, NCAA Player of the Year and eventual draft pick.

His success led to commercials… like this one: Continue reading Is Adam Morrison ever going to make it in the NBA?

Mark Montoya: Online Personal Branding Specialist

Mark Montoya: Online Personal Branding Specialist
Mark Montoya: Online Personal Branding Specialist

I’m often asked: Online Personal Branding, what is it? And what does it have to do with me?

Good questions.

The fact is that in this era people and companies are increasingly using the internet to find out information about others. When you log onto major social networking sites like LinkedIn, MySpace.com, Facebook Twitter, StumbleUpon or other social media sites (you can find me under username MarkMontoya) you leave a ‘virtual footprint’ that gives an impression of who you are, what you like, whom you chose to associate with and other characteristics about who you are. Continue reading Mark Montoya: Online Personal Branding Specialist