Differentiate or You’re Dead
For recruiters and employers to choose you, they must see you as being different from your competition. If faced with a group of resumes who all claim to provide the answers to the job post, recruiters and employers will usually just pick someone at random. You don’t want that; you want them to pick you nine times out of 10. So you need to give them a reason to choose you, or at least remember you.
That’s why the instinct to copy others’ online branding is such a bad one; people who do that look like just another face in the crowd, instead of an innovator. Your Online Personal Branding will not succeed unless you find a way to differentiate yourself from the field. Continue reading Differentiate or You’re Dead