Differentiate or You’re Dead

Differentiation is key in job search
Differentiation is key in job search

Differentiate or You’re Dead

For recruiters and employers to choose you, they must see you as being different from your competition. If faced with a group of resumes who all claim to provide the answers to the job post, recruiters and employers will usually just pick someone at random. You don’t want that; you want them to pick you nine times out of 10. So you need to give them a reason to choose you, or at least remember you.

That’s why the instinct to copy others’ online branding is such a bad one; people who do that look like just another face in the crowd, instead of an innovator. Your Online Personal Branding will not succeed unless you find a way to differentiate yourself from the field. Continue reading Differentiate or You’re Dead