The U.S. is currently experiencing a rising demand for IT positions. Individuals are finding jobs more easily than they have in recent years. This is good news for the economy, and particularly good news for IT professionals. An IT employment agency can help people get their foot in the door working for a company in the area.
The Personal Brand Connection
Use your Personal Brand to generate better results and greater profits.
Marketing the products you sell might seem logical, but your prospects do not make buying decisions based solely on logic. When it comes to close, people hire your services because they like you and relate to you, They have no relationship with your products or services, only the individual selling them. That’s why Personal Branding is so important. Continue reading Use your Personal Brand to generate better results and greater profits.
Building Your Position:
Laying the Groundwork of Your
Future Marketing Efforts
Last month, we discussed the basic underpinnings of positioning, that cornerstone of personal marketing that creates an indelible image of you in your prospect’s mind. However, we understand that to many people (including some advertising professionals), positioning is still a hazy concept. So we’re going to show you, step-by-step, how to create an exploit your powerful, unique marketing position to help you in building your position.
If you’re like a lot of small business owners I’ve talked to since we rang in 2010, you probably sympathize with this statement:
‘Enough with the doom and gloom already. I don’t want to know how awful the economy is, I want to know profitability tips!’
A couple of weeks ago, Anita Campbell tackled that issue with an Intuit Community webinar titled, ‘Make 2010 Your Most Profitable Year Ever.’
Anita started the webinar with a couple of poll questions, which elicited the information that a surprisingly high 71% of participants didn’t know what their customer acquisition costs are. From the second question, we learned that most business owners either know who their most profitable customers are (50%) or they have a general sense but aren’t 100% sure (43%).
The Bear Necessities: Thrive in a Tough Market with Strong Marketing
Put the claws of the bear to work for you and make slow times grow times.
Unless you’ve moved into a nuclear fall-out shelter, you’ve probably heard the words “bear” and “market” used in the same sentence a lot lately. Now, I’ll let the analysts debate the length and extent of the market’s slowdown. What’s more, I’ll leave the quality of advice and service you provide your clients completely in your hands. As a marketing professional, those important things are peripheral as far as I’m concerned.
What is important to me in uncertain times is the way you communicate with your clients and prospects. I’ve compiled this list of Bear Necessities to show you what you must do to continue to grow and maintain your business. In a bull market, you need good marketing to grow. In a bear market, you’re going to need great strong marketing to survive. Continue reading The Bear Necessities: Thrive in a Tough Market with Strong Marketing
Make Referral Marketing Your Priority
Don’t let shyness stop you from meeting some of your best clients.
It’s a cold, hard fact in business: while marketing and branding are essential to build name recognition, your best clients will come to you through referrals, so make this coming year by making a resolution to make referral marketing your priority.
When people decide they need a advice, they don’t call up a complete stranger. They ask their friends and associates to recommend someone. They want to meet an advisor through referral. As that’s their preference, referral marketing should be your priority. Continue reading Make Referral Marketing Your Priority
Make this the year your business really changes for the better.
What does 2010 promise for your career? Will it bring you more revenue, stronger client relationships, and new professional alliances? Or will it simply be more of the same? Are you working with energy, or are you enervated? Are you simply vowing to work harder this year, without any definition of how, why or what for?
People hire Real Estate Agents who they like and can relate to, but for many first time home buyers, their awareness of agents is limited because many have not had experiences in home buying. Agents know this so their job, is to differentiate themselves from competitors enough that you will garner enough attention to be able to make that personal relationship.
Real Estate Agents in order to generate better results and greater results from their marketing, know that they have to make that personal connection; nothing achieves this relationship more effectively than Personal Branding, which is my forte, but there are other marketing efforts out there to be aware of as it may impact one of the most crucial decisions you have to make when buying your first home.
How to Stand Out in the Crowd in a Tough Job Market
I hate to keep harping on about the same old thing; we all know that unemployment is at an all-time high; and to say that the job market is competitive is quite the understatement. So this makes it extremely important to establish your brand and differentiate yourself from the competition. You want to stand out from the crowd – but in a good way – not the kind of way you did in high school.