Does Your Personal Brand Reflect Your Authentic Self?

Does Your Personal Brand Reflect Your Authentic Self?Does Your Personal Brand Reflect Your Authentic Self?

Today’s business leaders need to understand the importance of branding and how it allows them to get ahead in a cut-throat marketplace. While personal branding has grown and evolved over the years, its primary focus is still on the inner person, their strengths and beliefs.

What is Personal Branding?
Personal branding is a creative display that intentionally allows a glimpse into the inner workings of an individual. Whether you like it or not, the world is going to form an opinion about you. It’s important to actively shape how you’re perceived by taking command of your personal brand and allowing it to resonate with your intended audience. Continue reading Does Your Personal Brand Reflect Your Authentic Self?

6 Ways Companies Can Use Twitter Effectively Instead Of Wasting Their Time

6 Ways Companies Can Use Twitter Effectively Instead Of Wasting Their Time6 Ways Companies Can Use Twitter Effectively Instead Of Wasting Their Time

If you want to promote your business and drive thousands of visitors to your site you should learn how to use social media properly. Twitter is a great example of a social media site most companies get completely wrong.

Millions of potential customers are waiting for you to make contact with them, but if you drive them away you won’t be able to achieve the success you deserve. We’re going to look at some of the ways Twitter should be used, because if you keep doing what you’re doing you will end up wasting your time. Continue reading 6 Ways Companies Can Use Twitter Effectively Instead Of Wasting Their Time

Life In The Cloud – How To Make Cloud Computing Work For A Small Business

Life In The Cloud - How To Make Cloud Computing Work For A Small BusinessLife In The Cloud – How To Make Cloud Computing Work For A Small Business

Cloud computing has become the latest buzzword for small businesses. Unfortunately, a lot of small business owners have no idea what ‘the cloud’ actually is, apart from the fact that it isn’t the fluffy white things in the sky.

So how can small businesses make use of the cloud and do they really need anything the cloud has to offer? Continue reading Life In The Cloud – How To Make Cloud Computing Work For A Small Business

How To Brand Your Brain

How To Brand Your BrainIf you are an entrepreneur looking to sell your skills to a wider audience, it might help you to learn some marketing skills. No one particularly enjoys self-promotion and it can feel daunting at first, but it is an absolutely essential part of running a business (which could just be selling your skills) in a modern economy. If you can create a branded image of what you sell and who you are professionally, you can stand out from competitors in your field. At the end of the day, word-of-mouth will always be the best way to promote yourself.

The trick is to find out where people are having their conversations these days and then work your way in to make yourself heard. Continue reading How To Brand Your Brain

5 Ways To Generate Free Publicity

Business owners know that there is no such thing as a free lunch, but the secret to nearly-free publicity is letting the market do much of the work for you. The essence of market-derived publicity can be described as a combination of chance and proper planning. Although the chaos of the internet and media cannot be controlled, if you know how to execute your marketing strategy, you can put your campaign on a better course.

The key to the management of randomness is tenacity. Consider the free publicity to be gained as a cumulative journey instead of an on/off switch. With continual exposure and a catching narrative, your marketing venture will find the right audience and take off on its own.

An interesting story is the final bit of planning. From viral videos to a well-read blog post, free publicity is all about engaging the user with your version of unique events or information. When these objectives are met, all that’s left is letting the seed grow within the soil of the market itself.

Like many other successful ventures, however, a winning story isn’t necessarily born of pure ingenuity. In order to ensure a better outcome, don’t try to be fruitlessly unique. Instead, go with some tried-and-true concepts.

These narrative themes are quickly picked up by media outlets and conscientious users: Continue reading 5 Ways To Generate Free Publicity

5 Guidelines To Follow To Get Your Dream Job

5 Guidelines To Follow To Get Your Dream JobGetting a job is the first official step you take into the often dreaded “real world”. We often see ourselves as the greatest person alive, doing efficient work and being indispensible to the company. We also delude ourselves into thinking that we can negotiate with people like Don Corleone, unfortunately we forget that we are not, a) Marlon Brando and b) the head of the Italian Mafia. Thus, we lesser beings have to work real hard in order to get the job we think is our destiny, and grin and bear most of the obstacles on the way.

To make the process easier, here is a list of some guidelines you can use: Continue reading 5 Guidelines To Follow To Get Your Dream Job

What To Do If You Find A Lot Of Negative Reviews About Your Business Online

What To Do If You Find A Lot Of Negative Reviews About Your Business Online

The Internet can be a wonderful asset when it comes to running any business. It provides you with plenty of easy, free ways to generate a buzz about your company, connect with current and potential clients, and promote whatever it is that you do. But it can also cause a great deal of harm, especially if you have a lot of angry customers posting negative reviews about your organization in order to deter other clients from utilizing you for the goods and/or services they need.

So what can you do if you perform an Internet search on your own company and you find a lot of negative reviews that may be causing a lot of damage?

Continue reading for tips on how to deal with the negative reviews and turn them into positive changes within your organization. Continue reading What To Do If You Find A Lot Of Negative Reviews About Your Business Online

How to Assemble Your Public Relations Plan

Every business wants to maintain a favorable look with the general public, but that image does not happen automatically. Your customers may be fickle, loving your business one moment and hating it the next, as outside forces shape the opinion of your enterprise. You cannot always control what others say about your business, but you can respond intelligently and shape those sentiments to your favor.

An effective public relations campaign can do that provided that your PR plan is always a sound one. Continue reading How to Assemble Your Public Relations Plan