Everyone knows that the best way to get a job is to leverage your network. And almost everyone knows that social media is a great way to build your network. But many of you are making lots of social media mistakes. I know because so many people tell me that social media is a waste of their time. They’re wasting their time, and continuing to make mistakes, because there’s a set of common lies about social media that people believe about in.
Here are those social media lies: Continue reading 4 Lies About Social Media
Though the buzz is strong, a study released last month from Citibank and Gfk Roper found that 76 percent of small business owners don’t find social networking sites like 
Let’s face it: as an entrepreneur, the odds are stacked against you. Most businesses fail after the first few years, and even if you do manage to survive, that doesn’t mean your business will redefine an industry, become profitable, or change the world. Getting off on the right foot is essential to navigating a startup from its infancy to profitability.
Back in September, we asked our readers to 
Capacity – especially to plan and execute effective marketing strategies – is a big challenge for every small business. In this post, I’ll offer 10 suggestions for how small businesses can supercharge their marketing efforts by leveraging social media. For each suggestion, I will discuss a basic strategy – for those who simply want to get their toes wet, as well as an advanced strategy – for those who want to spend a bit more time and go a bit deeper in their social media marketing efforts. These tips are based on my experience leveraging social media marketing for my company, crowdSPRING.