Creating Your Position: Market yourself as the perfect candidate for your dream job and career

Creating Your Position: Market yourself as the perfect candidate for your dream job and career

Creating Your Position: Market yourself as the perfect candidate for your dream job and career”
‘Position Yourself for Job Search Success’

Positioning is a huge part of Personal Branding and Online Personal Branding.  Your position is one of two “legs” your brand stands on; the other “leg” is your personality.

Positioning Is Everywhere

You’ve been bombarded with positioning, and chances are you don’t even know it. You’ve sipped an “uncola,” driven a car reflecting the “relentless pursuit of perfection,” and used a computer for creative rebels who want to “think differently”.

Companies seek to market their products at a consumer niche. They recognize your niche; they want to appeal to your desires.  In fact, if you visit the Yahoo! /Google/Bing search engines, type in the words “designed with you in mind,” and search for results, you get thousands of pages of results – web sites promoting child-rearing, churches, checkbooks with eccentric designs, and degree mills. Continue reading Creating Your Position: Market yourself as the perfect candidate for your dream job and career

Oprah Winfrey: Her Online Personal Brand and Your Job Search

Oprah Winfrey: Her Online Personal Brand and Your Job Search
Oprah Winfrey’s adherence to the Laws of Personal Branding prove to be a lesson for job seekers

Oprah Winfrey: Her Online Personal Brand and Your Job Search

Oprah Winfrey is unequivocally one of the most powerful women on the planet. She has met with dignitaries, set up schools in Africa, had some of the most televised interviews ever and been acclaimed for her influence by magazines and news sources across the world.

Her breadth of influence is a reflection of her personal brand which contains valuable lessons for job seekers as they look to get their ideal careers. Indeed, an examination of her personal brand will provide a blueprint by which to build a successful job search strategy. Continue reading Oprah Winfrey: Her Online Personal Brand and Your Job Search

Mark Montoya: Online Personal Branding Specialist

Mark Montoya: Online Personal Branding Specialist
Mark Montoya: Online Personal Branding Specialist

I’m often asked: Online Personal Branding, what is it? And what does it have to do with me?

Good questions.

The fact is that in this era people and companies are increasingly using the internet to find out information about others. When you log onto major social networking sites like LinkedIn, MySpace.com, Facebook Twitter, StumbleUpon or other social media sites (you can find me under username MarkMontoya) you leave a ‘virtual footprint’ that gives an impression of who you are, what you like, whom you chose to associate with and other characteristics about who you are. Continue reading Mark Montoya: Online Personal Branding Specialist