Mark Montoya: Online Personal Branding Specialist

Mark Montoya: Online Personal Branding Specialist
Mark Montoya: Online Personal Branding Specialist

I’m often asked: Online Personal Branding, what is it? And what does it have to do with me?

Good questions.

The fact is that in this era people and companies are increasingly using the internet to find out information about others. When you log onto major social networking sites like LinkedIn, MySpace.com, Facebook Twitter, StumbleUpon or other social media sites (you can find me under username MarkMontoya) you leave a ‘virtual footprint’ that gives an impression of who you are, what you like, whom you chose to associate with and other characteristics about who you are. Continue reading Mark Montoya: Online Personal Branding Specialist

Mark Montoya: Online Personal Branding Specialist

Mark Montoya: Online Personal Branding Specialist
Mark Montoya: Online Personal Branding Specialist

I’m often asked: Online Personal Branding, what is it? And what does it have to do with me?

Good questions.

The fact is that in this era people and companies are increasingly using the internet to find out information about others. When you log onto major social networking sites like LinkedIn, MySpace.com, Facebook Twitter, StumbleUpon or other social media sites (you can find me under username MarkMontoya) you leave a ‘virtual footprint’ that gives an impression of who you are, what you like, whom you chose to associate with and other characteristics about who you are. Continue reading Mark Montoya: Online Personal Branding Specialist

15 Ways To Identify Bad Leaders: Lessons for Hiring Professionals

It is a fact of life that some leaders have won their positions despite their lack of capabilities. Some leaders just cannot seem to put their skills to use.

It is simpler to identify the traits of a poor leader before hiring them to a leadership position. When hiring professional identify bad leaders, they often save themselves a ton of headache.

Here are the ways to identify bad leaders:

Continue reading 15 Ways To Identify Bad Leaders: Lessons for Hiring Professionals

John Oliver Searches for Glenn Beck and Bill O’Reilly’s Good Old Days

Cable news rabble-rousers like Glenn Beck, Sean Hannity and Bill O’Reilly love to rouse their rabble by lamenting the loss of the America they grew up in, an idyllic and simpler bygone era. So, on last night’s Daily Show, John Oliver went looking for these so-called good old days, and it wasn’t so easy. But maybe he just didn’t go back far enough. From what I understand, there was a pretty nice period of time that ended about 250,000 years ago. Continue reading John Oliver Searches for Glenn Beck and Bill O’Reilly’s Good Old Days

The Keys to Small Business Success

The Key to Small Business SuccessWhat determines whether a small business succeeds or fails? Well, we don’t have any definitive answers—yet. But the more we learn about this, the more it will help government officials create policies that better support small businesses. With that end in mind, the Kauffman Foundation has just released a new study, The Making of a Successful Entrepreneur, which offers insight into what successful entrepreneurs believe most affects the success or failure of a startup business.

The survey polled 549 founders of successful businesses in high-growth industries, including aerospace, defense, computing, electronics and health care about what are the keys to small business success.

Here’s what they said: Continue reading The Keys to Small Business Success

Creating Your Position: Market yourself as the perfect candidate for your dream job and career

Creating Your Position: Market yourself as the perfect candidate for your dream job and career

Creating Your Position: Market yourself as the perfect candidate for your dream job and career”
‘Position Yourself for Job Search Success’

Positioning is a huge part of Personal Branding and Online Personal Branding.  Your position is one of two “legs” your brand stands on; the other “leg” is your personality.

Positioning Is Everywhere

You’ve been bombarded with positioning, and chances are you don’t even know it. You’ve sipped an “uncola,” driven a car reflecting the “relentless pursuit of perfection,” and used a computer for creative rebels who want to “think differently”.

Companies seek to market their products at a consumer niche. They recognize your niche; they want to appeal to your desires.  In fact, if you visit the Yahoo! /Google/Bing search engines, type in the words “designed with you in mind,” and search for results, you get thousands of pages of results – web sites promoting child-rearing, churches, checkbooks with eccentric designs, and degree mills. Continue reading Creating Your Position: Market yourself as the perfect candidate for your dream job and career