Does Your Personal Brand Reflect Your Authentic Self?

Does Your Personal Brand Reflect Your Authentic Self?Does Your Personal Brand Reflect Your Authentic Self?

Today’s business leaders need to understand the importance of branding and how it allows them to get ahead in a cut-throat marketplace. While personal branding has grown and evolved over the years, its primary focus is still on the inner person, their strengths and beliefs.

What is Personal Branding?
Personal branding is a creative display that intentionally allows a glimpse into the inner workings of an individual. Whether you like it or not, the world is going to form an opinion about you. It’s important to actively shape how you’re perceived by taking command of your personal brand and allowing it to resonate with your intended audience. Continue reading Does Your Personal Brand Reflect Your Authentic Self?

Reasons Why Physical Marketing Materials Work

Reasons Why Physical Marketing Materials WorkThere are plenty of ways to market your business today, thanks to the advancement of the Internet and mobile technology. But virtual marketing can only go so far before physical marketing needs to take its place. Sometimes having something tangible in their hands makes customers remember your brand more easily, so you definitely don’t want to solely rely upon Internet ads, social media and your website to get your brand out there.

Continue reading if you’re interested in learning just a few of the many reasons why physical marketing materials and tactics still work, even though most people seem to prefer to live in a virtual world these days. Continue reading Reasons Why Physical Marketing Materials Work

6 Ways Companies Can Use Twitter Effectively Instead Of Wasting Their Time

6 Ways Companies Can Use Twitter Effectively Instead Of Wasting Their Time6 Ways Companies Can Use Twitter Effectively Instead Of Wasting Their Time

If you want to promote your business and drive thousands of visitors to your site you should learn how to use social media properly. Twitter is a great example of a social media site most companies get completely wrong.

Millions of potential customers are waiting for you to make contact with them, but if you drive them away you won’t be able to achieve the success you deserve. We’re going to look at some of the ways Twitter should be used, because if you keep doing what you’re doing you will end up wasting your time. Continue reading 6 Ways Companies Can Use Twitter Effectively Instead Of Wasting Their Time

How To Plan Your Stand At An Outdoor Fair

How To Plan Your Stand At An Outdoor FairThroughout the year there tend to be all kinds of outdoor fairs, markets and sales that lots of different people set up stands at to sell their wares, raise money for charity, or promote their businesses. If you have plans to attend an event as a stall holder in the near future, whether it is a street fair, state fair or even your own yard sale, there are some things you can do in the planning of it to make it run more smoothly, and hopefully make it a big success.

Here are some tips: Continue reading How To Plan Your Stand At An Outdoor Fair

The Top 3 Things To Look For In An Ad Platform

The Top 3 Things To Look For In An Ad PlatformDespite declining CPM (cost per thousand clicks) rates that advertisers are willing to pay, there is still good money to be made by publishers through direct display sales. If you have a website, you can sell advertising space to advertisers looking to target your visitors with their products or services. With so many ad platforms to choose from, finding the right one for your site is harder than you might think.

Here are three key things to look for when choosing a platform.   Continue reading The Top 3 Things To Look For In An Ad Platform

Signs Are Vital To Any Business. Here’s How To Make Yours Shine!

Signs Are Vital To Any Business. Here's How To Make Yours Shine!

Signs Are Vital To Any Business. Here’s How To Make Yours Shine!

When you are thinking about your business branding, one of the most important things to focus on is your signage. Signs should tell people who you are, what you do, and why you are awesome! A good sign will become embedded in a customer’s mind, and it’ll help them remember you when then need something. It’s such an integral part of branding, so if you are rebranding your business then make sure the signage is incorporated at an early stage. Signs should always be in a good state of repair – as soon as they look neglected it’s time to replace them, otherwise people will think you don’t care about your business or how you come across to other people.

Here are some things to think about when getting your signage renewed: Continue reading Signs Are Vital To Any Business. Here’s How To Make Yours Shine!

Why Do Big Companies Outsource Call Centers And Does The Practice Work For Small Businesses?

Why Do Big Companies Outsource Call Centers And Does The Practice Work For Small Businesses?

Outsourcing different business services is very common—many large companies outsource their call centers as a way of cutting costs. Outsourcing to a subcontractor abroad is also becoming increasingly common, although this practice is not always very popular with customers, thanks to the problems caused by language barriers and a lack of empathy.

A lot of small business owners view the concept of outsourcing with great suspicion. But this is a huge mistake. In reality, small businesses already outsource various services without even giving it a second thought. Accountancy, legal, and even cleaning services are often taken care of by a subcontractor, so call centers and telephony are no different.

Taking this into account, small businesses can learn a lot from how big companies do things and there are many reasons why outsourcing to a subcontractor is a good idea. Continue reading Why Do Big Companies Outsource Call Centers And Does The Practice Work For Small Businesses?

Five Common Mistakes That Most Business & Personal Bloggers Make

Five Common Mistakes That Most Business & Personal Bloggers Make
When it comes to blogging, almost everybody is doing it wrong. The vast majority of blogs out there fail to gain a dedicated following and capitalize on success. In general, almost everyone gives up on their blogs, whether they are personal or for their business, within a short amount of time, but the problem isn’t in the audiences, it’s in the writers. So do we sufficiently have your attention? Good! Because that’s the first mistake people make when building a blog. In our rapid switch to the “me me me” based Web 2.0, blogs are becoming more popular than ever.

But people continue to make the same mistakes over and over when attempting to create a blog. So what are you doing wrong? Find out by reading on: Continue reading Five Common Mistakes That Most Business & Personal Bloggers Make

How To Choose The Perfect Banner For Your Company’s Next Trade Show

How To Choose The Perfect Banner For Your Company's Next Trade ShowPrinted banners are an essential part of advertising your company’s booth at its next trade show. The quality of the banner you choose is a factor in determining how effectively they catch the attention of customers and clients alike. The two main material categories to choose from are vinyl (PVC) and fabric (cloth) and there are three options for printing which are screen-printing, traditional dye-sublimation printing method and direct-to-substrate (DTS) printing.

We’re going to look at five questions you can ask yourself to help choose the perfect banner for your company’s next show. Continue reading How To Choose The Perfect Banner For Your Company’s Next Trade Show

How To Brand Your Brain

How To Brand Your BrainIf you are an entrepreneur looking to sell your skills to a wider audience, it might help you to learn some marketing skills. No one particularly enjoys self-promotion and it can feel daunting at first, but it is an absolutely essential part of running a business (which could just be selling your skills) in a modern economy. If you can create a branded image of what you sell and who you are professionally, you can stand out from competitors in your field. At the end of the day, word-of-mouth will always be the best way to promote yourself.

The trick is to find out where people are having their conversations these days and then work your way in to make yourself heard. Continue reading How To Brand Your Brain