Does Your Personal Brand Reflect Your Authentic Self?
Today’s business leaders need to understand the importance of branding and how it allows them to get ahead in a cut-throat marketplace. While personal branding has grown and evolved over the years, its primary focus is still on the inner person, their strengths and beliefs.
What is Personal Branding? Personal branding is a creative display that intentionally allows a glimpse into the inner workings of an individual. Whether you like it or not, the world is going to form an opinion about you. It’s important to actively shape how you’re perceived by taking command of your personal brand and allowing it to resonate with your intended audience. Continue reading Does Your Personal Brand Reflect Your Authentic Self?
Five Lesser Known Business Strategies You Aren’t Probably Utilizing (but should be)
Employing the right business strategy at just the right time can make the all difference in a company’s success. Astute entrepreneurs recognize the need to evolve and change, adopting new game plans as needed.
When people look at their sports icons, they see men and women of professionalism and strength; people who personify the best attributes of America, both as athletes and as human beings. But there was a time when these pillars of sportsmanship answered a different call: a call to arms.
Through the war and terror these men put aside lives of fame and comfort to risk life and limb to protect the freedom that Americans hold so dear. Through these stories, four athletes stand at the forefront for both their remarkable athletic careers as well as their impressive actions in the line of duty, the stories of some of the most famous men in our society, which is often overshadowed by their athletic achievements.
How to Snuff Your Competition
Take a cue from California’s anti-smoking marketing campaign –
and plan to snuff your competitors by using your Personal Brand.
In 1988, the State of California approved the controversial Proposition 99, a 25-cents-per-pack tax increase on cigarette sales. Twenty percent of the tax collected was funneled directly into an anti-tobacco advertising campaign.
If you lived in or visited California in the late ‘80s or early ‘90s, you couldn’t pick up a newspaper, turn on your radio or television, or step outside without bumping into the campaign. The ads personally attacked tobacco executives, showing them laughing at tobacco users and baiting children into smoking. The campaign massively impacted public opinion; statewide, the word “smoker” practically became a slur.
Even the most militant smokers had to admit the marketing worked. It was a Trojan Horse against Big Tobacco, leading to more legislation and heightening public discourse. Today, other states – and the World Health Organization – use the same kind of quasi-satirical billboards, commercials, and radio spots.
Growing into Greatness
Defining the domain for your Personal Brand.
Your Personal Brand isn’t designed for an “audience.” It’s designed for a domain, or sphere of influence – a group of people, organizations or companies with a common connection or focus.
The Domain Difference
An audience is everyone who is aware of your Personal Brand. A domain represents the people you want to reach with your Personal Brand – people who would have direct interest in your skills and services. Marketing your Personal Brand to a domain helps you capture greater market share, spend Personal Marketing dollars more efficiently, and make more money servicing fewer clients. Continue reading Growing into Greatness: Defining the domain for your Personal Brand.
In a recent AP-GFK poll, 72% of Americans said they’re optimistic about what 2010 will bring for the country. That’s a dramatic difference from their same poll answer where almost 75% of them thought 2009 was a bad year for the country.
Despite the recent earthquake tragedy in Haiti (and who knows what else the year will bring), I’ve noticed that people are generally much more hopeful this year. I know I am!
Does goal setting sap your joy in the present by making you focus too much on the future?
One of the difficulties I’ve had with using traditional goal-setting is that I’ve found that it gives me a hyper-focus on the future. And while this has had the benefit of turning me into someone who spends very little time thinking about the past, and at times given me great confidence about my future, the part that’s not worked well for me is that I’ve found that during the times of my life when I was most focused on my future goals, I was least focused on being present in my life. It’s as if my pre-occupation with planning for the future meant that most of my time was spent with my attention on future business, rather than noticing present business, and then every so often I’d have a moment where I’d realize just how dissociated I was and how much joy/ calm/ adventure/ intimacy and all the other stuff I wanted was actually sitting right in front of me, but I wasn’t noticing or claiming it because I was so busy planning for how I could change stuff in my life so that I could have those experiences in the future. Continue reading Does Goal Setting Make You Too Future-Focused?