How Working From Home Can Make You More Productive

Working from home still gets a bad rap, even though it’s grown by 41 percent over the last decade, according to a Sept. 2012 U.S. Census Bureau report. We just can’t seem to shake the image of slackers in their pajamas eating chocolates and watching movies while they pretend to work from their couch. But the truth of working from home is that, rather than bringing out your inner slacker, it can actually make you a more productive professional. Continue reading How Working From Home Can Make You More Productive

How to Effectively Advertise a Job

How to Effectively Advertise a Job

Times are hard in the business world. As much attention is paid to the fact that the job market is overflowing with qualified candidates, it is easy to overlook the difficulties faced by companies who are looking to recruit new staff. The wide choice of prospective applicants is a double-edged sword; though businesses are able to take their pick from a great range of talented individuals, the recruitment process becomes more of a headache as those responsible for filling a position are forced to choose from scores of ostensibly suitable candidates. Continue reading How to Effectively Advertise a Job

15 Ways To Identify Bad Leaders: Lessons for Hiring Professionals

It is a fact of life that some leaders have won their positions despite their lack of capabilities. Some leaders just cannot seem to put their skills to use.

It is simpler to identify the traits of a poor leader before hiring them to a leadership position. When hiring professional identify bad leaders, they often save themselves a ton of headache.

Here are the ways to identify bad leaders:

Continue reading 15 Ways To Identify Bad Leaders: Lessons for Hiring Professionals

How to Use Social Media Tools in Your Reputation Management Campaign

How to Use Social Media Tools in Your Reputation Management Campaign
Reputation management is critical to your success in the online world. The number of review sites and bloggers means you are open to ridicule and critique at every turn. What you do to minimize any damages will play a huge role in how your audience perceives you professionally. When constructing your reputation management campaign, you’ll need to include social media tools.

Here are the tools and tips to consider in your reputation management campaign:

Continue reading How to Use Social Media Tools in Your Reputation Management Campaign

Best New Online Personal Branding Web Tools and Websites

Best New Online Personal Branding Web Tools and Websites

Keeping on top of your online personal brand can take a lot of time, but with some new web tools and websites the ability to keep a handle on your social network, job opportunities, friends and family relations, and recreation, is easier than ever. From quality top seo companies, to all-in-one IM websites, to new social networking sites, this new slew of websites helps the individual proliferate their influence and message with greater ease and efficiency; therefore qualifying as the best new online personal branding web tools and websites for 2012. Continue reading Best New Online Personal Branding Web Tools and Websites

How to Effectively Use Social Media to Look for Jobs

How to Effectively Use Social Media to Look for Jobs

The unemployment rates have been staggering through the roof in the recent past. This has many new graduates and job seekers worried for what their futures will become. For others, this lurking and deeming possibilities for getting jobs has also got new job seekers worried more-employers are just not as enthusiastic as they were a few years ago. However, even with these odds at play there are also statistics to the effect that there are some people who aren’t really struggling to get new jobs.

What is the reason for this? The answer lies in the effective use of social media – a strategy one employs to get work make contacts, new connections and advertise their skills. Continue reading How to Effectively Use Social Media to Look for Jobs

Resume Tips for Recent Graduates

On their way to obtaining a college degree, students write many important papers. Some write essays that determine whether they will be awarded scholarship money; most write themes or project reports that will result in either a passing or failing grade in required courses. While all of these documents demand a student’s best effort, the same time and care should be invested in writing a great resume. We have some resume tips for recent college graduates. While each resume should be crafted for a particular job, the following tips should apply to most: Continue reading Resume Tips for Recent Graduates

The Brand Called “You”: Establishing Yourself as a Marketable Product

The Brand Called “You”: Establishing Yourself as a Marketable Product
Have you ever looked at a competitor and thought, “I’m better than this person. I’m smarter. I provide a better service. Why does this guy get more customers than I?”? It’s boggling sometimes to see someone you know is a clearly inferior professional who clearly makes more money and possibly makes less.
Establishing Yourself as a Marketable Product
The world is not fair.
Entrepreneurs don’t need to be told about the injustices that exist in any given industry. But there is a fair way to even the playing field to your advantage. It’s called personal branding. The leading professionals, the ones whose client bases seem to expand even during down times and who boast mid-six-figure incomes, continually attract clients because they have created a personal brand identity. And as any marketer will tell you, the brand is everything. If you want to turn yourself into a saleable, valued asset – instead of just another face in the crowd – you must build your brand. Continue reading The Brand Called “You”: Establishing Yourself as a Marketable Product

8 Tips for Hiring a Social Media Expert

8 Tips for Hiring a Social Media Expert

Because it is meant to look fun, putting together a social media campaign – or integrating one into a larger online initiative – can be surprisingly difficult. There are many challenges to capturing and engaging user interests online – starting with finding the right person to lead that effort, says Andrew Ballenthin, president of Sol Solutions. That point was driven home last December when Ballenthin put together Blog-Off II, a 12-day, seven-judge contest to test participants’ qualitative and quantitative effectiveness in social media marketing fundamentals and tips for hiring a social media expert.

tips for hiring a social media expert.
We all want it to go faster, but sometimes you need an expert to get your there.

According to Ballenthin, the tips for hiring a social media expert that he recommends are:

1. A significant business and communications background – preferably a minimum of 3 to 5 years in marketing, journalism or media. “This forms a foundation for understanding effective communication strategies and implementation.”

2. A history of success in their communications background. “You wouldn’t let a mechanic work from a text book or just on their own car before they safety your car.” Look for someone who has proven repeatedly he or she can deliver expectations for program results that have real business value.

3. A series of measureable accomplishments in social media that can be independently validated. “Having ten thousand followers on Twitter means you learned once how to create this achievement but an expert is someone who has achieve above average accomplishments several times.” Continue reading 8 Tips for Hiring a Social Media Expert

10 Ways to Have a Great Business and a Great Life in 2010

10 Ways to Have a Great Business and a Great Life in 2010In a recent AP-GFK poll, 72% of Americans said they’re optimistic about what 2010 will bring for the country. That’s a dramatic difference from their same poll answer where almost 75% of them thought 2009 was a bad year for the country.

Despite the recent earthquake tragedy in Haiti (and who knows what else the year will bring), I’ve noticed that people are generally much more hopeful this year. I know I am!

Here are some resolutions you can make, here are 10 Ways to Have a Great Business and a Great Life in 2010 Continue reading 10 Ways to Have a Great Business and a Great Life in 2010