Life In The Cloud – How To Make Cloud Computing Work For A Small Business

Life In The Cloud - How To Make Cloud Computing Work For A Small BusinessLife In The Cloud – How To Make Cloud Computing Work For A Small Business

Cloud computing has become the latest buzzword for small businesses. Unfortunately, a lot of small business owners have no idea what ‘the cloud’ actually is, apart from the fact that it isn’t the fluffy white things in the sky.

So how can small businesses make use of the cloud and do they really need anything the cloud has to offer? Continue reading Life In The Cloud – How To Make Cloud Computing Work For A Small Business

How To Brand Your Brain

How To Brand Your BrainIf you are an entrepreneur looking to sell your skills to a wider audience, it might help you to learn some marketing skills. No one particularly enjoys self-promotion and it can feel daunting at first, but it is an absolutely essential part of running a business (which could just be selling your skills) in a modern economy. If you can create a branded image of what you sell and who you are professionally, you can stand out from competitors in your field. At the end of the day, word-of-mouth will always be the best way to promote yourself.

The trick is to find out where people are having their conversations these days and then work your way in to make yourself heard. Continue reading How To Brand Your Brain

5 Ways To Generate Free Publicity

Business owners know that there is no such thing as a free lunch, but the secret to nearly-free publicity is letting the market do much of the work for you. The essence of market-derived publicity can be described as a combination of chance and proper planning. Although the chaos of the internet and media cannot be controlled, if you know how to execute your marketing strategy, you can put your campaign on a better course.

The key to the management of randomness is tenacity. Consider the free publicity to be gained as a cumulative journey instead of an on/off switch. With continual exposure and a catching narrative, your marketing venture will find the right audience and take off on its own.

An interesting story is the final bit of planning. From viral videos to a well-read blog post, free publicity is all about engaging the user with your version of unique events or information. When these objectives are met, all that’s left is letting the seed grow within the soil of the market itself.

Like many other successful ventures, however, a winning story isn’t necessarily born of pure ingenuity. In order to ensure a better outcome, don’t try to be fruitlessly unique. Instead, go with some tried-and-true concepts.

These narrative themes are quickly picked up by media outlets and conscientious users: Continue reading 5 Ways To Generate Free Publicity

Top Project Management Tips To Make Your Corporate Project More Successful

Whenever you are in charge of running a middle-sized to a large business, one of the main issues you might have to deal with from time to time is how to manage projects. These normally form the backbone of many companies, which means that one has to be prepared to get it right lest they end up doing a lot of damage to the business.

One of the things that are normally difficult to achieve in such a setting is proper administration. When a project is not properly managed, chances are that there will be a lot of money and time wasted.

Some of the ways of making the management of such a project a lot easier include: Continue reading Top Project Management Tips To Make Your Corporate Project More Successful

How to Assemble Your Public Relations Plan

Every business wants to maintain a favorable look with the general public, but that image does not happen automatically. Your customers may be fickle, loving your business one moment and hating it the next, as outside forces shape the opinion of your enterprise. You cannot always control what others say about your business, but you can respond intelligently and shape those sentiments to your favor.

An effective public relations campaign can do that provided that your PR plan is always a sound one. Continue reading How to Assemble Your Public Relations Plan

Top 5 Ways to Market Yourself Online

Top 5 Ways to Market Yourself OnlineThanks to the Internet, we’re living in a golden age of communication. A person in the most remote part of the world still has the capacity to reach an audience of millions. At the same time, the need to stand out from the crowd heightens and marketing becomes more critical than ever.

The amount of ways that you can market yourself online is almost immeasurable. Of course, each method of marketing comes with its own set of pros and cons.

While no method is going to work universally, these are the top five ways that we’ve found for self-marketing. Continue reading Top 5 Ways to Market Yourself Online

5 Ways To Market Your Business Online

When starting a new business it’s important to keep costs low so you have a better chance of making a profit. You might not have the capital to spend to market your business online right away in the beginning stages of your new venture, but that doesn’t mean there aren’t low cost methods you can use to help your brand grow. With the internet boom, small businesses today have way more options when it comes to ways to market your business online, whereas in the past they had to rely on costly methods like printing out a lot of fliers and sponsoring local events and places in their community.

Here are five ways cost effective ways to market your business online: Continue reading 5 Ways To Market Your Business Online

Is Managed WordPress Hosting Right for you?

Is Managed WordPress Hosting Right for you?

This article is full of information that may help you decide whether you should purchase managed WordPress hosting. The arguments for and against are fairly impartial, but that is not to say that there is a right and wrong answer in this case. Some people are going to get a lot more out of managed hosting than others. Continue reading Is Managed WordPress Hosting Right for you?

The Single Most Successful Social Media Campaigns

Social media campaigns are the hot new way of achieving cost effective advertising, marking the move many companies are making from a few expensive campaigns to numerous smaller ones.

By marketing free content online, companies, political activists and advocates for other causes hope to share their message between social media networks. While the most successful campaigns of all have turned viral, many of those that have not reached such a status have still made a big impact. Continue reading The Single Most Successful Social Media Campaigns

White Hat SEO – what does this mean to job seekers, business owners and entrepreneurs?

With new Google search rank updates the need for White Hat SEO is increasingly important as Black Hat SEO tactics are hurting websites in a new and specific ways. When looking to grow your Online Personal Brand, your blog traffic, or your small-to-medium business, your Search Engine Ranking Positioning is integral to increasing your earning potential and future career opportunities.

Let’s take a look at what White Hat SEO is, how to avoid penalties from Search Engines as you look to improve your career, get more clients or start your business. Continue reading White Hat SEO – what does this mean to job seekers, business owners and entrepreneurs?