Business owners know that there is no such thing as a free lunch, but the secret to nearly-free publicity is letting the market do much of the work for you. The essence of market-derived publicity can be described as a combination of chance and proper planning. Although the chaos of the internet and media cannot be controlled, if you know how to execute your marketing strategy, you can put your campaign on a better course.
The key to the management of randomness is tenacity. Consider the free publicity to be gained as a cumulative journey instead of an on/off switch. With continual exposure and a catching narrative, your marketing venture will find the right audience and take off on its own.
An interesting story is the final bit of planning. From viral videos to a well-read blog post, free publicity is all about engaging the user with your version of unique events or information. When these objectives are met, all that’s left is letting the seed grow within the soil of the market itself.
Like many other successful ventures, however, a winning story isn’t necessarily born of pure ingenuity. In order to ensure a better outcome, don’t try to be fruitlessly unique. Instead, go with some tried-and-true concepts.
These narrative themes are quickly picked up by media outlets and conscientious users: Continue reading 5 Ways To Generate Free Publicity