Staking Your Claim with Employers and Recruiters: Use Your Personal Brand to Own a Piece of Your Prospect’s Mind

 Staking Your Claim with Employers and Recruiters: Use Your Personal Brand to Own a Piece of Your Prospect’s Mind
Employment Stats US

Staking Your Claim with Employers and Recruiters
Use Your Personal Brand to Own a Piece of Your Prospect’s Mind

Personal Branding is one of the hottest – and most misunderstood – concepts in career and job search. It doesn’t mean adopting a flashy personal image, driving a Jaguar or wearing Hugo Boss. Very simply, it means projecting your best qualities and characteristics to potential employers and recruiters. It means promoting your value to a clearly defined audience that appreciates it.

Your Personal Brand conveys your value. It stakes a claim in your future employers’ minds. It positions you as “the answer” to their dilemma. It links you to the services – and service relationship – they need.

You can build a corporation off a great Personal Brand. Look at Bill Gates and Steve Jobs; their Personal Brands are the core of a multibillion-dollar companies. People think of him as a heroes who helped middle-class investors, the champion of the computer age.

By positioning their Personal Brand front and center, these two helped put a personal and friendly spin on an impersonal industry. By driving a brand home with years of relentless marketing, Jobs and Gates – the men, the companies – have come to own the “computer” position in consumers’ minds. Continue reading Staking Your Claim with Employers and Recruiters: Use Your Personal Brand to Own a Piece of Your Prospect’s Mind

What to do while unemployed

Job Change
Job Change

With the rise of unemployment, there are going to be many people with a lot of time on their hands:

The unemployed are stressed out about unpaid bills, dashed retirement plans and the loss of workplace camaraderie. But many say life minus work also has its bittersweet upsides, including more time with family and friends, learning new skills, focusing on their health and pursuing hobbies.

There is a wide range of opinions, of course, about just how sweet, or bitter, the experience has been.

The process of becoming unemployed and then re-employed can be a stressful one. It can one feel isolated, scared and/or hopeless. The above article outlines how some are handling it, and here are a few additional suggestions of what you can do to help you get back and employed. Doing the little things can really help get you back and employed. Continue reading What to do while unemployed

Why Get Personal? How Your Online Personal Brand Can Help Your Job Search

Get Personal In Your Online Job Search
Get Personal In Your Online Job Search

Why Get Personal?

You may not be comfortable with the idea of adding a personal dimension to your professional identity. After all, aren’t the two supposed to be kept separate? Maybe in the corporate world, but as a job seeker, you’ve got to sell yourself as someone recruiters and employers want and/or need.

Getting personal has real benefits: Continue reading Why Get Personal? How Your Online Personal Brand Can Help Your Job Search