10 Things You Can Do in the Next 60 Days to Market Your Business and Close More Sales
Every small business marketer wants to be intentional about their marketing — ideally, marketers should have a marketing calendar. Truth is, many organizations do not.
It’s 60 days before the end of the year. There’s still time to take steps to close out the year strong. The following ideas work around any time of year, but help when they are tied to significant dates or celebrations. Your results may vary, but most of these are fairly easy to do.
Staking Your Claim with Employers and Recruiters Use Your Personal Brand to Own a Piece of Your Prospect’s Mind
Personal Branding is one of the hottest – and most misunderstood – concepts in career and job search. It doesn’t mean adopting a flashy personal image, driving a Jaguar or wearing Hugo Boss. Very simply, it means projecting your best qualities and characteristics to potential employers and recruiters. It means promoting your value to a clearly defined audience that appreciates it.
Your Personal Brand conveys your value. It stakes a claim in your future employers’ minds. It positions you as “the answer” to their dilemma. It links you to the services – and service relationship – they need.
You can build a corporation off a great Personal Brand. Look at Bill Gates and Steve Jobs; their Personal Brands are the core of a multibillion-dollar companies. People think of him as a heroes who helped middle-class investors, the champion of the computer age.
Today it seems that no matter what industry you’re in, your competition is stronger than ever. How do you stand out and get that sale when people aren’t as loyal to brands as they used to be? How do you get their attention in an ever growing sea of noise when they’re so often swayed by price rather than quality? One answer is to become recognized as an expert in your industry, someone other people seek out for information.
The most important part to becoming known as an expert, of course, is that you know a lot about whatever it is you do. That could be construction, public relations, HR, dogs — whatever it is, in order to gain the requisite knowledge to be regarded as a thought-leader in your field likely requires years of schooling or real-world practice, or both. In addition, when your goal is to be recognized as an expert you need to always keep learning, and to constantly share that expertise. But first let’s talk about why you might want to be an expert. Continue reading How to Become an Expert in Your Industry
More and more brands are starting to use Twitter, whether it’s to promote new products or connect with customers. The only problem that some brand marketers have with using Twitter is that it can be difficult to have a conversation around links or media files.
This is why Vitrue, a social media management company, has created ‘Twitter Pages’ as a new part of its Vitrue SRM Product suite. Think of Twitter Pages as a branded TwitPic for companies and brands that want to share media or links with fans.
How to Write a Strategic Branding Plan in 10 Steps
A comprehensive strategic branding plan is typically a job for a professional. However, you can develop a basic branding plan that will aid you in your job search (and save you time and money in the process) by including these 10 components:
1. Goals – What are the goals for your applications/career goals one month out, a year out, two years out and five years out? Include monetary and personal objectives, such as more time for recreation.
For recruiters and employers to choose you, they must see you as being different from your competition. If faced with a group of resumes who all claim to provide the answers to the job post, recruiters and employers will usually just pick someone at random. You don’t want that; you want them to pick you nine times out of 10. So you need to give them a reason to choose you, or at least remember you.
That’s why the instinct to copy others’ online branding is such a bad one; people who do that look like just another face in the crowd, instead of an innovator. Your Online Personal Branding will not succeed unless you find a way to differentiate yourself from the field. Continue reading Differentiate or You’re Dead
You may not be comfortable with the idea of adding a personal dimension to your professional identity. After all, aren’t the two supposed to be kept separate? Maybe in the corporate world, but as a job seeker, you’ve got to sell yourself as someone recruiters and employers want and/or need.