Mark Montoya: Online Personal Branding Specialist

Mark Montoya: Online Personal Branding Specialist
Mark Montoya: Online Personal Branding Specialist

I’m often asked: Online Personal Branding, what is it? And what does it have to do with me?

Good questions.

The fact is that in this era people and companies are increasingly using the internet to find out information about others. When you log onto major social networking sites like LinkedIn, MySpace.com, Facebook Twitter, StumbleUpon or other social media sites (you can find me under username MarkMontoya) you leave a ‘virtual footprint’ that gives an impression of who you are, what you like, whom you chose to associate with and other characteristics about who you are. Continue reading Mark Montoya: Online Personal Branding Specialist

Creating Your Position: Market yourself as the perfect candidate for your dream job and career

Creating Your Position: Market yourself as the perfect candidate for your dream job and career

Creating Your Position: Market yourself as the perfect candidate for your dream job and career”
‘Position Yourself for Job Search Success’

Positioning is a huge part of Personal Branding and Online Personal Branding.  Your position is one of two “legs” your brand stands on; the other “leg” is your personality.

Positioning Is Everywhere

You’ve been bombarded with positioning, and chances are you don’t even know it. You’ve sipped an “uncola,” driven a car reflecting the “relentless pursuit of perfection,” and used a computer for creative rebels who want to “think differently”.

Companies seek to market their products at a consumer niche. They recognize your niche; they want to appeal to your desires.  In fact, if you visit the Yahoo! /Google/Bing search engines, type in the words “designed with you in mind,” and search for results, you get thousands of pages of results – web sites promoting child-rearing, churches, checkbooks with eccentric designs, and degree mills. Continue reading Creating Your Position: Market yourself as the perfect candidate for your dream job and career

Stand Up to Stand Out: How Personal Marketing Can Land You Your Dream Career

Stand Up to Stand Out: How Personal Marketing Can Land You Your Dream Career
Personal Marketing can help you land your ideal career

Stand Up to Stand Out: How Personal Marketing Can Land You Your Dream Career

What’s your most important product? The answer is YOU – The Brand Called You. You’d better start personal marketing it – or else.

Are you actively marketing your value? Your Personal Marketing will determine whether you succeed or fail, and whether you blend in with the bland, faceless majority of applicants or stand out and become a superstar. You have a Personal Brand and you need to market it. Continue reading Stand Up to Stand Out: How Personal Marketing Can Land You Your Dream Career

The Essential Skill of Executive Branding

Executive Branding is Essential
Executive Branding is Essential

What Is Executive Branding?
You may have heard of personal branding: a great strategy for entrepreneurs and independent professionals to market their value to a defined audience. Personal branding also has tremendous value for executives. Your executive brand can send you up the ranks of a corporation, or into the corporate setting of your choice. Continue reading The Essential Skill of Executive Branding

Always wanted to be an agent

I liked this article:

Agent of change for women

29-year-old Stanford grad helps athletes reach beyond the court. Especially the part regarding goodwill, which is one of the hallmarks of a good brand. That she works with a specific and well crafted target audience will help her to gain recognition as a specialist; which is key for a great brand.
Continue reading Always wanted to be an agent

Online Personal SPORTS Branding

Great article from the Wall Street Journal about how high school athletes are using new web services to raise awareness in the minds of college recruiters in the hopes of getting scholarships.

The Do-It-Yourself Athletic Scholarship

Another example of how the internet is being used and how individuals should be aware of the way they are exposing themselves online.

Control your perception. Take control of your online brand… for whatever you want to do there is a way to control that perception and you have a choice as to how that will look. Continue reading Online Personal SPORTS Branding