Creating Your Position: Market yourself as the perfect candidate for your dream job and career
Positioning is a huge part of Personal Branding and Online Personal Branding. Your position is one of two “legs” your brand stands on; the other “leg” is your personality.
Positioning Is Everywhere
You’ve been bombarded with positioning, and chances are you don’t even know it. You’ve sipped an “uncola,” driven a car reflecting the “relentless pursuit of perfection,” and used a computer for creative rebels who want to “think differently”.
What Is Executive Branding?
You may have heard of personal branding: a great strategy for entrepreneurs and independent professionals to market their value to a defined audience. Personal branding also has tremendous value for executives. Your executive brand can send you up the ranks of a corporation, or into the corporate setting of your choice. Continue reading The Essential Skill of Executive Branding