Mark Montoya: Online Personal Branding Specialist

Mark Montoya: Online Personal Branding Specialist
Mark Montoya: Online Personal Branding Specialist

I’m often asked: Online Personal Branding, what is it? And what does it have to do with me?

Good questions.

The fact is that in this era people and companies are increasingly using the internet to find out information about others. When you log onto major social networking sites like LinkedIn, MySpace.com, Facebook Twitter, StumbleUpon or other social media sites (you can find me under username MarkMontoya) you leave a ‘virtual footprint’ that gives an impression of who you are, what you like, whom you chose to associate with and other characteristics about who you are. Continue reading Mark Montoya: Online Personal Branding Specialist

Mark Montoya: Online Personal Branding Specialist

Mark Montoya: Online Personal Branding Specialist
Mark Montoya: Online Personal Branding Specialist

I’m often asked: Online Personal Branding, what is it? And what does it have to do with me?

Good questions.

The fact is that in this era people and companies are increasingly using the internet to find out information about others. When you log onto major social networking sites like LinkedIn, MySpace.com, Facebook Twitter, StumbleUpon or other social media sites (you can find me under username MarkMontoya) you leave a ‘virtual footprint’ that gives an impression of who you are, what you like, whom you chose to associate with and other characteristics about who you are. Continue reading Mark Montoya: Online Personal Branding Specialist

6 Keys To Better Project Management

6 Keys To Better Project Management

Projects, both large and small, are an essential component to every business. Whether you’re adding 20,000 pages of content to your website or working on a new product launch, getting your project management right can ultimately be responsible for your success or failure.

In today’s work environment, business projects are rarely done alone and often require pulling in teams of people to work together. How can you manage both the creatives and the techs?

Is there a way to get the best out of your project team, yet still get those deliverables in on time?
Continue reading 6 Keys To Better Project Management

Does Your Personal Brand Reflect Your Authentic Self?

Does Your Personal Brand Reflect Your Authentic Self?Does Your Personal Brand Reflect Your Authentic Self?

Today’s business leaders need to understand the importance of branding and how it allows them to get ahead in a cut-throat marketplace. While personal branding has grown and evolved over the years, its primary focus is still on the inner person, their strengths and beliefs.

What is Personal Branding?
Personal branding is a creative display that intentionally allows a glimpse into the inner workings of an individual. Whether you like it or not, the world is going to form an opinion about you. It’s important to actively shape how you’re perceived by taking command of your personal brand and allowing it to resonate with your intended audience. Continue reading Does Your Personal Brand Reflect Your Authentic Self?

Reasons Why Physical Marketing Materials Work

Reasons Why Physical Marketing Materials WorkThere are plenty of ways to market your business today, thanks to the advancement of the Internet and mobile technology. But virtual marketing can only go so far before physical marketing needs to take its place. Sometimes having something tangible in their hands makes customers remember your brand more easily, so you definitely don’t want to solely rely upon Internet ads, social media and your website to get your brand out there.

Continue reading if you’re interested in learning just a few of the many reasons why physical marketing materials and tactics still work, even though most people seem to prefer to live in a virtual world these days. Continue reading Reasons Why Physical Marketing Materials Work

Working for a Large Corporation Vs. Working for a Small Business

Working for a Large Corporation Vs. Working for a Small BusinessWorking for a Large Corporation Vs. Working for a Small Business

There are a number of significant differences between working for a large corporation and working for a small business; both have their benefits as well as their down sides and for this reason it is important to choose what works best for you as an individual. You may find that you are more suited to a corporate environment than to the atmosphere of a small business or other way around. The decision you’ll make is entirely down to you and depends largely on the way in which you work.

With this in mind, here are the top advantages of working for both a large corporation and a small business in order to help you make your decision. Continue reading Working for a Large Corporation Vs. Working for a Small Business

Are Mobile Phones Effective Medium for Building your Brand?

Are Mobile Phones Effective Medium for Building your Brand?Businesses are fast catching on to the nuances of integrating mobile in their marketing efforts because of the almost instant response and effective feedback that they get. What with smartphone usage increasing in leaps and bounds and penetration of the markets becoming more effective, marketers are making a beeline for mobiles that have proved to be the best channel today.

It is one of the most cost effective means of marketing where the investment is considered to be quite safe and secure. Continue reading Are Mobile Phones Effective Medium for Building your Brand?

Getting A Business Loan To Improve Your Brand

Getting A Business Loan To Improve Your Brand Getting A Business Loan To Improve Your Brand

When running a small business, there are a large variety of things you might want to take out a loan for. One of these is improving your brand in order to help your business grow. Building a strong brand is a very important part of running a successful business as it can help to set you apart from your competitors.

However, branding can be an expensive process which is why you will most likely need to apply for a loan to cover the costs. Continue reading Getting A Business Loan To Improve Your Brand