Because it is meant to look fun, putting together a social media campaign – or integrating one into a larger online initiative – can be surprisingly difficult. There are many challenges to capturing and engaging user interests online – starting with finding the right person to lead that effort, says Andrew Ballenthin, president of Sol Solutions.

That point was driven home last December when Ballenthin put together Blog-Off II, a 12-day, seven-judge contest to test participants’ qualitative and quantitative effectiveness in social media marketing fundamentals.

As we encourage clients to start blogging to converse with customers, partners, and community members, we often hear objections about the effectiveness of blogging and problems clients anticipate with starting to blog. ”Here are my answers to three of the most common objections I hear about blogging for business. ‘I hope these thoughts are helpful [...]

Make Referral Marketing Your Priority: Don’t let shyness stop you from meeting some of your best clients.

80 Ways To Use Twitter As A SMB Owner