Because it is meant to look fun, putting together a social media campaign – or integrating one into a larger online initiative – can be surprisingly difficult. There are many challenges to capturing and engaging user interests online – starting with finding the right person to lead that effort, says Andrew Ballenthin, president of Sol Solutions.

That point was driven home last December when Ballenthin put together Blog-Off II, a 12-day, seven-judge contest to test participants’ qualitative and quantitative effectiveness in social media marketing fundamentals.

ShareIn a recent AP-GFK poll, 72% of Americans said they’re optimistic about what 2010 will bring for the country. That’s a dramatic difference from their same poll answer where almost 75% of them thought 2009 was a bad year for the country.
Despite the recent earthquake tragedy in Haiti (and who knows what [...]

A good test of the success of a business’s ‘green’ initiatives is employee buy-in. Do employees feel connected to the company’s eco-friendly endeavors? Do they actually talk about it and participate?
When I worked at The Wall Street Journal, our Top Small Workplaces project featured several small companies that had developed strategies for engaging their employees [...]

In times of plenty, relocating for work usually means a better job or a higher standard of living. But in today’s tough economy, many are finding that they just can’t find work or maintain their standard of living where they currently live. It’s especially bad in New York and California, two places where the economy is suffering and the cost of living remains high. Many of these financial refugees are ending up in Texas, a place where the cost of living is low. And many of those that are relocating are in the very lowest income bracket, a further indication that money is their motivation for moving.