Reasons Why Physical Marketing Materials Work

Reasons Why Physical Marketing Materials WorkThere are plenty of ways to market your business today, thanks to the advancement of the Internet and mobile technology. But virtual marketing can only go so far before physical marketing needs to take its place. Sometimes having something tangible in their hands makes customers remember your brand more easily, so you definitely don’t want to solely rely upon Internet ads, social media and your website to get your brand out there.

Continue reading if you’re interested in learning just a few of the many reasons why physical marketing materials and tactics still work, even though most people seem to prefer to live in a virtual world these days.

Email is too Easy to Delete

Reasons Why Physical Marketing Materials WorkWhile you should definitely be using email to target your current customers–especially since you don’t want to become known as a spammer who finds email addresses of customers you’ve never worked with before–you should also still do a little bit of direct mail marketing. It turns out that people across all age groups, not just the elderly, prefer getting marketing materials in the mail that they can see and feel. Email is too easy to delete, making it less likely that a customer will even open up the email, never mind actually read it. But with direct mail materials, your brand will be in front of the person’s face and you can choose to provide special discounts or provide them with the news they need about a new product or service you’re offering.

Take Your Direct Mail Marketing to a Whole New Level

The more you can make these materials stand out, the less they’ll look like junk mail. For example, if you released a new fragrance for your own line of aroma therapeutic candles, you can work with a print shop to create direct mail marketing materials that allow people to smell the new scent right on the paper itself and this can entice them to make a purchase right away, even if they haven’t been to your site or store in months.

Expos Require Physical Promo Materials

If you plan on taking advantage of conferences, expos and other special events that allow you to promote your business directly to potential consumers, you need to have a variety of physical promotional materials that you can hand out. These include your typical fliers, informational sheets and pamphlets and business cards, but consider getting pens, magnets, umbrellas, t-shirts and other unique items you can hand out that people can bring home and actually utilize. In this way, every time they use those materials, they’ll remember your company and be more likely to return.

Although most people spend the majority of their time on their mobile devices and computers, there’s still a need for companies to come up with physical marketing materials that can help people recognize and remember brands. From mailers to objects that can be used in everyday life, you and your staff can get creative when it comes to coming up with materials that you can hand out to the public.

And, if you do still want to do online marketing, be sure to make all your materials looks similar with consistent colors, fonts and tone. You may want to consider for some of your website needs.

Featured images:

The author of this post is Jeff Johnson, an employee at Glenmore Printing & Imaging, leading providers of custom boxes in Vancouver. An avid car enthusiast, Jamie likes to go on long drives during the weekend.

For more info: Click on “Subscribe to Newsletter” and enter your email address at the tops of the page to receive notice of this weekly feature and other new articles. You may also email your Job Search related questions to

Be sure to look for me on your favorite networks:

Mark Montoya on Twitter

Mark Montoya on LinkedIn

Mark Montoya on Google+

Mark Montoya on Facebook
Please Like My Facebook Pages:
Online Personal Branding on Facebook on Facebook on Facebook

Check out some of my other Online Personal Branding Posts to Help Your Small Business or Improve Your Job Search:

Mark Montoya has been working in personal branding for more than a decade for hundreds of online and offline companies, small businesses and individual service professionals. His focus has been toward improving the way jobseekers find employment on the Internet. He has synthesized his expertise by helping job seekers obtain their ideal choice of employment over the Internet on his sites and, and through his books 101 Tips Every Job Seeker Should Know and The Ultimate Online Job Search eBook.

Learn more at, on Twitter, on LinkedIn or StumbleUpon, or Google+.

“It is the responsibility of the individual to reject the prospect of mediocrity and to strive for the betterment of society as a whole” ~ Mark Montoya

Leave a Reply

Your email address will not be published. Required fields are marked *