Social media can be used as a platform to . By recognizing social media as a tool, lawyers are opening their practices up to growth and improvement.
While ultimately how you incorporate social media into your business is up to you…
- By making yourself a source for news about your field or related ones you create traffic and identify yourself as a credible source. If someone comes upon an article or link they find particularly interesting through your site they are more likely to return to you as a source. Maybe initially for general legal insights (another way to use your sight), but maybe later for business because you have proven helpful in the past. By offering sources that are of interest to your practice and practice’s community you present yourself as an interested, informed participant in your field.
- Social media primarily exist for entertainment and enjoyment. Remembering this can help you generate a site that better appeals to your online community. Recognize which social media platform you are employing and use it appropriately. A tweet that’s too serious, self-purporting or lacks originality is most likely to be scrolled over. Don’t be afraid to expose the more personal, light-hearted side of your business. Offer your social media community a personality that they can associate with your services.
- Having an outdated social media site can be almost as ineffective as not having one at all. Should you decide to incorporate social media into your practice it’s important you maintain a personal, updated site. It should be personal in that if someone should decide to contact you through it for prospective business they are greeted by a real and ready human. Generating regular updates can show that you run an active firm.
- Aim to first connect with your established or past clients. Keeping your relevance with them through social media means they are more likely to recommend, discuss or continue using your services. You are then presenting the opportunity for connection to all of your clients’ established relationships. For instance, should you type in attorney to the Facebook search bar, what will first appear are attorneys that friends of friends have liked or interacted with on the site. More established legal firms aren’t expecting walk-in clients or word of mouth to fuel their growth, but developing relationships through social media with leaders of companies and heads of communities you are looking to expand in can be efficient.
- The one on one time a client gets to spend with their attorney is of great value. However, when representing numerous clients it can be hard to come by. Social media creates several channels through which lawyers and clients can communicate. Knowing that your lawyer is only one message away can be of immense comfort to a client. Having several means to contact an attorney, even if a response is not immediate, can create the feeling of availability and accordingly build meaningful trust.
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Mark Montoya has been working in personal branding for more than a decade for hundreds of online and offline companies, small businesses and individual service professionals. His focus has been toward improving the way jobseekers find employment on the Internet. He has synthesized his expertise by helping job seekers obtain their ideal choice of employment over the Internet on his sites MyOnlineCareerSpace.com and MyOnlineCareerCoach.com, and through his books 101 Tips Every Job Seeker Should Know and The Ultimate Online Job Search eBook.
“It is the responsibility of the individual to reject the prospect of mediocrity and to strive for the betterment of society as a whole” ~ Mark Montoya