Signs Are Vital To Any Business. Here’s How To Make Yours Shine!
When you are thinking about your business branding, one of the most important things to focus on is your signage. Signs should tell people who you are, what you do, and why you are awesome! A good sign will become embedded in a customer’s mind, and it’ll help them remember you when then need something. It’s such an integral part of branding, so if you are rebranding your business then make sure the signage is incorporated at an early stage. Signs should always be in a good state of repair – as soon as they look neglected it’s time to replace them, otherwise people will think you don’t care about your business or how you come across to other people.
Here are some things to think about when getting your signage renewed:
A Killer Design
It’s really important to work with an excellent designer who can help you make the most of your corporate identity. They will be able to advise you on how best to sell yourself – after all your signs are creating a first impression so you had better make them good! The designer will look at your online presence, your corporate stationery and your business cards alongside your sign and come up with a logo that can be replicated across the board for consistency. Choose a color scheme and stick to it – it’ll help tie everything together.
Types of Signs
When it comes to the physical signs for your business, how best do you think they will come across? Some people choose neon signs which are really attention-grabbing, but this can look a bit tacky if you are trying to come across as slightly more sensible. Other companies get their signs backlit or illuminated in some way so that they can be seen at night as well as during the day. This is a good idea – never miss an opportunity to advertise your business. You could even consider LED lights within the sign – this can look really great. You shouldn’t have too much text as people won’t take it in – just have the basics on there.
Where to Put the Signs
The signs need to be on the outside of your business premises, but they will also need to go up inside too – anywhere you can put them. The more signage the better your corporate identity will be. If you are based on an industrial estate then a sign a few hundred meters away will help to direct your customers in if they get lost trying to find you. You could also think about having your sign put up at local sports events and charity functions – sponsoring events is a great way of getting your name out there. Your signs should be on the side of every company vehicle too – it’s mobile advertising!
Successful businesses did not get to where they are today without brilliant signage – it’s such an important factor to consider so the more on top of your branding you are, the better your business will do! How are you going to improve the signage for your company?
- License: Creative Commons image source
- License: Royalty Free or iStock source: http://pixabay.com/en/abstract-architecture-blue-building-21613/
- License: Royalty Free or iStock source: http://pixabay.com/en/business-corporate-architecture-13433/
- License: Royalty Free or iStock source: http://pixabay.com/en/architecture-blue-building-business-21531/
This post has been authored by Frank Reid, an employee at Vivid Signs and Graphics which deals in advertisement signs in Toronto. He enjoys his job and he spends time on the basketball court whenever he gets free.
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Mark Montoya has been working in personal branding for more than a decade for hundreds of online and offline companies, small businesses and individual service professionals. His focus has been toward improving the way jobseekers find employment on the Internet. He has synthesized his expertise by helping job seekers obtain their ideal choice of employment over the Internet on his sites MyOnlineCareerSpace.com and MyOnlineCareerCoach.com, and through his books 101 Tips Every Job Seeker Should Know and The Ultimate Online Job Search eBook.
“It is the responsibility of the individual to reject the prospect of mediocrity and to strive for the betterment of society as a whole” ~ Mark Montoya