What To Do If You Find A Lot Of Negative Reviews About Your Business Online

What To Do If You Find A Lot Of Negative Reviews About Your Business Online

The Internet can be a wonderful asset when it comes to running any business. It provides you with plenty of easy, free ways to generate a buzz about your company, connect with current and potential clients, and promote whatever it is that you do. But it can also cause a great deal of harm, especially if you have a lot of angry customers posting negative reviews about your organization in order to deter other clients from utilizing you for the goods and/or services they need.

So what can you do if you perform an Internet search on your own company and you find a lot of negative reviews that may be causing a lot of damage?

Continue reading for tips on how to deal with the negative reviews and turn them into positive changes within your organization.

How to Properly Respond to a Negative Review

What To Do If You Find A Lot Of Negative Reviews About Your Business Online

If you’re able to respond directly to a negative review, take advantage of the opportunity to do so. Apologize in front of the public for the negative experience that the user is complaining about. Then try to contact that person directly to try to remedy the situation privately as well. By publicly apologizing, you’re proving that you care about your reputation and about what your customers think about you and the experience they had with you. It proves that you’re willing to admit fault and make necessary changes wherever necessary to keep your clients happy. It also shows that you’re willing to go the extra mile to give unhappy customers an incentive to come back to you, whether that’s in the form of a discount on a future purchase, a full or partial refund, or anything else you can think of.

Sometimes Reviews are False

What To Do If You Find A Lot Of Negative Reviews About Your Business Online

If, on the other hand, a review is completely false, you may be able to contact the site on which the review is being hosted and ask for it to be taken down. This won’t always work, however, so once again, a public response is best. Just remember to be very professional, avoid making excuses, and be clear as to why the review isn’t true at all.

Use Negative Reviews to Improve Your Business

What To Do If You Find A Lot Of Negative Reviews About Your Business Online

Negative reviews aren’t always bad. In fact, they can be great warning signs for areas in which your business is faltering. You can, therefore, utilize these reviews to make any necessary changes to help your business grow and succeed. For example, if a lot of customers complain about long wait times or cancelled appointments, have your entire staff use online client scheduling websites and programs to stay on top of new and returning customers and never miss another important deadline or meeting ever again. If your customers complain that the staff isn’t friendly or has a negative attitude towards clients, it’s time to schedule a staff meeting and iron out details regarding what exactly is expected of your employees when they interact with clients. No matter what, a lot of negative reviews mean changes are needed and it may be time to look to use a Advertising agency.

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Shane Cooper, the author of this post is an employee at a web based appointment scheduling Software Company called Appointpress. Whenever he is free, he volunteers at the local community center and he writes about his personal and work experience through his articles.

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