Isn’t it time you changed the layout of your store and shop front? Have people started to hurry past instead of stopping and coming in for a browse? Maybe they are just bored of what it is your have on offer, or perhaps that new store across town has snatched away your loyal customers.
Either way, you need to remedy this situation before your store joins the many that seem to be having closing down sales recently.
When To Upgrade?
There are no hard and fast rules regarding when you should think about fixing up your retail space, but you should know in yourself when the old setup just doesn’t cut the mustard any more. You don’t need to strip the place and splash out for an expensive rebuild and you can achieve a very nice makeover for very little outlay. The less time that you are closed for the makeover, the less custom you will risk losing. So plan a day or two maximum and you should be on the right track.
Do It Yourself?
Unless you are a genius with your hands and have loads of previous experience, it pays to hire a professional to do the tricky jobs for you. You may save a few dollars by asking your buddies to help, but the finished article will be far from convincing to your customers. Look around for a local contractor who can be relied on to do the job correctly and in time.
Small retailers often try to compensate for their lack of space by stocking far too many items in the shop. This can create a messy and claustrophobic effect that is not appreciated by your would be customers. With your new design, why not think about creating an open space that allows them to wander around without the fear of knocking any stock onto the floor. An open environment promotes a clean and safe atmosphere for everyone concerned. Don’t be scared to ask your contractor for some impartial advice, they have probably performed this task many times.
Nobody enjoys shopping in a dimly lit retail store, because it can be unnerving and downright difficult to read the stock item labels. Invest in some powerful lighting units that ensure the whole shop is illuminated at all times. Add some units into your stock shelves to draw the customers closer for a second look. Think about the mood you really want to create and use the lights to achieve this effect.
By adding a new dimension of shades and color, you can update your retail store with very little outlay indeed. You can achieve a different reaction from the customers depending on the color that you are using. A red shade actually makes customers feel as if they are hungry, often used in bakeries and cafes. If you are selling office supplies, you should choose yellow as this encourages people to act organized and smart. Think about the type of products you are selling and see which color fits your business.
Chris Harris is the author of today’s guest post. and is the owner of spacewall.com.au. His firm is a leading retailer of shop fittings. He feels that with the prevailing volatile market conditions it is important to change the layout of the store inorder to attract customers.
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Mark Montoya has been working in personal branding for more than a decade for hundreds of online and offline companies, small businesses and individual service professionals. His focus has been toward improving the way jobseekers find employment on the Internet. He has synthesized his expertise by helping job seekers obtain their ideal choice of employment over the Internet on his sites MyOnlineCareerSpace.com and MyOnlineCareerCoach.com, and through his books 101 Tips Every Job Seeker Should Know and The Ultimate Online Job Search eBook.
“It is the responsibility of the individual to reject the prospect of mediocrity and to strive for the betterment of society as a whole” ~ Mark Montoya