5 Ways to Use Your Personal Blog to Promote and Improve Your Brand
Blogging is one of the best ways to promote and improve your brand. It’s inexpensive, helps you get instant feedback, and will increase your search engine visibility. The problem is that many business owners don?t know how to utilize their blog to boost their brand.
If that describes you as well, here are 5 Ways to Use Your Personal Blog to Promote and Improve Your Brand:
1. Build Connections in the Blogosphere
Trying to build your brand by doing it all alone won?t work. You’ll need to build connections with bloggers that are in or related to your industry. Start an outreach campaign and submit high quality content to blogs that accept guest posting. You should also offer to post their content on your site if it’s right for your audience. By offering value to other blogs, you?ll eventually build connections in your industry. This will lead to established blogs linking to you, posting your content, and mentioning you in social media.
2. Ask for Feedback and Pay Attention to What People Are Saying and Doing
If you?re looking to improve your brand, you need feedback. Your blog is the perfect platform to get this feedback. You should ask for feedback, encourage blog comments, set up surveys, and pay attention to what people are saying about you. It will give you the information you need to improve your brand.
You should also use analytic tools to measure engagement on your blog. Find what kind of posts, content, and topics people are reading, commenting on and sharing. This will give you valuable insight that will help you make better decisions concerning what kind of content to create and how to engage your audience.
3. Use Your Blog as a Platform for Social Media Presence
Social media can be one of the best ways to promote your brand and business. However, building followers, relationships, and gaining momentum can be an uphill battle. Rather than try to start from scratch, leverage your blog’s readership into a strong social presence.
Make sure you ask your readers to follow you on the most popular social media platforms. Release content through these social media platforms in addition to your blog, so that people can consume your content in multiple channels. Allow readers to share your content to Facebook, Twitter, Google+, LinkedIn, social bookmarking sites, and on their blogs with Share buttons.
4. Invest in Content Marketing
It’s unrealistic to expect people to find your content randomly. That?s why you need to invest in content marketing. Rather than publish your everyday run-of-the-mill content, create unique, engaging, and valuable content, and build a campaign to promote it. Submit your content to relevant directories, share it on forums/community sites, get it published on newsletters, spread it in social media, and send it to blogs that accept guest blogging positions.
5. Share Success Stories
Sharing success stories is one of the best ways to build and improve on your image. If a recent customer gave you a shining testimonial, ask for permission to share their story. Remember that success stories are not your typical infomercialesque testimonials. They are stories that describe the problem and challenges a customer had, and genuinely explain how he used your product or service as a solution.
Elisabeth is a regular contributor to several sites, including http://www.top100promotionalproducts.com
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Mark Montoya has been working in personal branding for more than a decade for hundreds of online and offline companies, small businesses and individual service professionals. His focus has been toward improving the way jobseekers find employment on the Internet. He has synthesized his expertise by helping job seekers obtain their ideal choice of employment over the Internet on his sites MyOnlineCareerSpace.com and MyOnlineCareerCoach.com, and through his books 101 Tips Every Job Seeker Should Know and The Ultimate Online Job Search eBook.
“It is the responsibility of the individual to reject the prospect of mediocrity and to strive for the betterment of society as a whole” ~ Mark Montoya