How to Effectively Advertise a Job

How to Effectively Advertise a Job

Times are hard in the business world. As much attention is paid to the fact that the job market is overflowing with qualified candidates, it is easy to overlook the difficulties faced by companies who are looking to recruit new staff. The wide choice of prospective applicants is a double-edged sword; though businesses are able to take their pick from a great range of talented individuals, the recruitment process becomes more of a headache as those responsible for filling a position are forced to choose from scores of ostensibly suitable candidates.

Furthermore, now more than ever it is of crucial importance that businesses hire the right person for the job. A strong, motivated workforce can be the difference between profit and poverty. So, without any further ado, read on for a discussion of effective ways to advertise a job.

Be Clear and Concise

When a prospective applicant reads your advert, chances are that he has been browsing job boards for quite some time. Make sure that you demand their attention by avoiding unnecessary fluff. Your advert should provide a clear description of the role, allowing job seekers to quickly assess whether or not the position is one they are interested in and for which they are qualified. In addition, bear in mind that the advert should also promote your company. The applicant is not only interested in the role; they are interested in where that role will be performed. Make sure that the ethos of your business is conveyed in a positive manner.

Target Your Advert With Keywords

Job seekers searching online for open positions will typically use search functions to find suitable roles. Make sure that your ad is seen by the right candidates by mentioning relevant skills that they might possess and related sectors which they might move from. In this way, you can guarantee that the best prospective applicants won’t fall through the cracks.

Salary or No Salary?

The question of whether or not to include a salary when you advertise a job can be a difficult one. On the one hand, posting a salary can mean that the position will be taken seriously. This is especially advantageous when advertising a prestigious position, where high-calibre candidates will be driven by the potential for similarly high income. On the other hand, sometimes the advertisement of a salary can act against an employer’s interest. For example, businesses may not want to attract candidates who are simply after a paycheque. It should also be noted that posting a salary range can put cash-strapped companies at a disadvantage, as candidates realise that their employer has already valued them at a particular level. Withholding salary information forces candidates to determine their own worth, which may lead to lower wage expenditures.
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Mark Montoya has been working in personal branding for more than a decade for hundreds of online and offline companies, small businesses and individual service professionals. His focus has been toward improving the way jobseekers find employment on the Internet. He has synthesized his expertise by helping job seekers obtain their ideal choice of employment over the Internet on his sites and, and through his books 101 Tips Every Job Seeker Should Know and The Ultimate Online Job Search eBook.

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“It is the responsibility of the individual to reject the prospect of mediocrity and to strive for the betterment of society as a whole” ~ Mark Montoya

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