Social media campaigns are the hot new way of achieving cost effective advertising, marking the move many companies are making from a few expensive campaigns to numerous smaller ones.
By marketing free content online, companies, political activists and advocates for other causes hope to share their message between social media networks. While the most successful campaigns of all have turned viral, many of those that have not reached such a status have still made a big impact.
1. The Presidential Debate
Throughout history, candidates who have embraced change and new technology have been the ones to win the presidency. This year, the main focus seems to be on a strong social media presence. To encompass social media fully requires using an array of digital tools such as posting content, using multiple social media platforms, and receiving a high number of views, comments and shares.
The importance of maintaining a connection with voters through social media has been exemplified in a study conducted by Pew. The study found that 36 percent of users consider social network sites to be “very important” or “somewhat important” for following political debates and news. Although Barack Obama is utilizing social media more than Mitt Romney, Huffington Post argues that neither candidate is using the Internet campaign to his full advantage by replying, commenting or sharing content posted by citizens.
2. Breast Cancer Awareness
As National Breast Cancer Awareness Month has arrived, campaigners are beginning to spread recognition on social media. One of the most notable campaigns this year has been the “Paint the Country Pink” campaign, released by Dressbarn and marketed by Conversation. The main aspect of the campaign has involved Ruby, a plush puppy wearing pink for breast cancer awareness. The toy can be bought online or in store and a percentage of the profits are donated to the American Cancer Society. Used as a mascot, updates about Ruby and other features of the Paint the Country Pink campaign are periodically posted on Dressbarn’s social media pages.
3. Why I Need (WIN) a Vacation
Created by Club Mahindra, the Why I Need (WIN) a Vacation campaign asks users to send in videos detailing why they should win a vacation. The campaign is connecting with users on social media by asking them to send in the most innovative, entertaining or amusing video in order to win a trip at a Club Mahindra resort. Already a leader in social media, the company expects to receive around half a billion videos.
Enlisting a local SEO company can often provide useful, inside information to help tailor your Social Media campaign. For example, looking to use Chicago SEO Services if you lived in Chicago would be better than using a national provider.
Social media campaigns can be used effectively for numerous purposes ranging from awareness to competitions. Successful campaigns engage visitors to their page, offer valuable information, or provide users with content that is fun, entertaining and interesting.
Stephen Craig is a part of an elite team of SEO consultants and enjoys writing about the latest trends in search engine optimization. Follow him @SCraigSEO.
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