White Hat SEO – what does this mean to job seekers, business owners and entrepreneurs?

With new Google search rank updates the need for White Hat SEO is increasingly important as Black Hat SEO tactics are hurting websites in a new and specific ways. When looking to grow your Online Personal Brand, your blog traffic, or your small-to-medium business, your Search Engine Ranking Positioning is integral to increasing your earning potential and future career opportunities.

Let’s take a look at what White Hat SEO is, how to avoid penalties from Search Engines as you look to improve your career, get more clients or start your business.

So what is White Hat SEO?

In search engine optimization (SEO) terminology, White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

For example, a Web site that is SEO optimized, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers White Hat SEO is more frequently used by those who intend to make a long-term investment on their Web site. Also called Ethical SEO.

The opposite of White Hat SEO is Black Hat SEO. The practices that Black Hat SEO’s do is to game the system.

In search engine optimization (SEO) terminology, Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines rules. Some examples of Black Hat SEO techniques include keyword stuffing, invisible text and doorway pages. Black Hat SEO is more frequently used by those who are looking for a quick financial return on their Web site, rather than a long-term investment on their Web site.

Black Hat SEO can possibly result in your Web site being banned from a search engine, however since the focus is usually on quick high return business models, most experts who use Black Hat SEO tactics consider being banned from search engines a somewhat irrelevant risk. Black Hat SEO may also be referred to as Unethical SEO or just spamdexing, as spamdexing is a typical frequently used Black Hat SEO practice.

What does this mean to you, the small business owner, the job seeker and/or entrepreneur?

The bottom line for building your website is to build it for a human population; complete with quality content, competently built and quick loading pages, and links built through relationships with readers and other writers.

Any other method used to garner an audience other than using the above standard is going to meet a harsh penalties from search engine rankings. What you need is higher education search consultants and to use the above stated strategies.


Now, more than ever, building an audience based on quality, original work is more important than ever. By increasing your audience, or hits, you increase the chances of being seen by ideal clients, your ideal employer and/or a key partner and business relationship.

Make sure you look to your websites and webpages with a strategy aimed toward your ultimate goal; one that you have thought out completely and is in integrity with your wants and goals for life.
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Mark Montoya has been working in personal branding for more than a decade for hundreds of online and offline companies, small businesses and individual service professionals. His focus has been toward improving the way jobseekers find employment on the Internet. He has synthesized his expertise by helping job seekers obtain their ideal choice of employment over the Internet on his sites MyOnlineCareerSpace.com and MyOnlineCareerCoach.com, and through his books 101 Tips Every Job Seeker Should Know and The Ultimate Online Job Search eBook.

Learn more at MarkMontoya.com, on Twitter, on LinkedIn or StumbleUpon, or Google+.

“It is the responsibility of the individual to reject the prospect of mediocrity and to strive for the betterment of society as a whole” ~ Mark Montoya

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