Building a Practice on Personality and Performance: Personal Branding and satisfaction guarantees—a powerful combination

Building a Practice on Personality and Performance
Personal Branding and satisfaction guarantees—a powerful combination

The common model for building an independent services practice is hardly individualized. Typical is the one-day-at-a-time entrepreneur who uses “special offer” or generic marketing, or no marketing at all. Marketing efforts are often minimal, since there’s little incentive to build relationships with clients who see the entrepreneur as identical to the rest of the pack in his or her industry. This route provides an income but little more. Continue reading Building a Practice on Personality and Performance: Personal Branding and satisfaction guarantees—a powerful combination