Ad-ology Study Reveals SMB’s Social Media Usage
After a post showing how the most common social media strategies are not always the most effective, David Wilson provided another interesting report on SMB owners and social media usage. More specifically, David pointed out an Ad-ology study called the Small Business Marketing Forecast 2010 that was published last month. The report interviewed 1,000 small business owners with fewer than 100 employees and asked them about their attitudes and marketing plans for the coming year.
Here are some noteworthy findings from the study:
- 31 percent say they don’t use social media because their customers don’t use social media.
- 29 percent say they don’t have the time or staff available to do it properly
- 52 percent of small business owners surveyed plan to devote more resources to cause marketing in 2010. [Huzzah!]
While that last statistic is promising, the first two are a bit scary, and show that perhaps SMB owners are a little behind the curve in their understanding of social media. Let’s break them down. Continue reading Ad-ology Study Reveals SMB’s Social Media Usage