How Can SMBs Benefit From A Personal Brand?

As a small business owner, you may think you don’t have to worry too much about creating a personal brand. Those ‘brand’ things are for bigger companies, the ones with budgets that rival a professional sports team. But the truth is, as a small business owner, you can benefit from creating a personal brand. In fact, you may even benefit more than the multi-million corporations.

How?

As a small business owner, developing a personal brand can help you and your company in the following ways. Continue reading How Can SMBs Benefit From A Personal Brand?

Facebook Helps SMB Owners Make Events More Useful

Facebook has been getting a heck of a lot of buzz lately as the social networking site continues to add value for brands and small business owners. Late last week they improved local ad opportunities for SMBs and just yesterday they announced a partnership with Eventbrite to help business owners monetize events advertised on the site. The combination helps to make Facebook an even more attractive marketing channel for SMBs to utilize.

If you didn’t catch yesterday’s announcement, Facebook has partnered with Eventbrite (instead of competing with it) to allow small business owners to sell tickets and/or register to events directly through their Facebook Event page. Previously, attendees were directed offsite in order to do so. Allowing the registration process to happen on Facebook itself should be a welcome improvement to both businesses and users. Continue reading Facebook Helps SMB Owners Make Events More Useful

Building Your Position: Laying the Groundwork of Your Future Marketing Efforts

Building Your Position:
Laying the Groundwork of Your
Future Marketing Efforts

building your position
Last month, we discussed the basic underpinnings of positioning, that cornerstone of personal marketing that creates an indelible image of you in your prospect’s mind. However, we understand that to many people (including some advertising professionals), positioning is still a hazy concept. So we’re going to show you, step-by-step, how to create an exploit your powerful, unique marketing position to help you in building your position.

The First Three Steps
You need to begin by following the three steps listed in last month’s blog posts: Continue reading Building Your Position: Laying the Groundwork of Your Future Marketing Efforts