I Second That Emotion
People Make Buying Decisions Emotionally –
So Appeal to Those Emotions with Personal Branding
A classic, oft-told story illustrates the power of emotional marketing. Back in the 1970s, Listerine was the #1 selling mouthwash by a wide margin. To be blunt, it was kicking the butt of Scope, the #2 brand. And no matter what Scope’s manufacturers did, they couldn’t make any headway against Listerine’s respected brand identity.
Then, after years of frustration, they hit on a solution. Two simple words. Two words that catapulted Scope to #1, where it remains today with more than 50% of the mouthwash market.
Those two words? “Medicine breath.” Continue reading I Second That Emotion People Make Buying Decisions Emotionally – So Appeal to Those Emotions with Personal Branding