How Strong Marketing Can Help You Become Visible to Your Dream Clients and Employers

How Strong Marketing Can Help You Become Visible to Your Dream Clients and Employers:
With a consistent marketing campaign, you can be the one they’re all talking about

When was the last time you saw Richard Simmons? That guy drives me absolutely nuts. And yet, it’s nearly impossible for me to go a whole week without seeing him on national television – he is an example of strong marketing. He’s been in soap operas, talk shows, movies, sitcoms, and – last but not least – infomercials. Over the course of 250 annual personal appearances, Richard sells millions of dollars worth of books, diet plans, videos, and a whole laundry list of diet products. The truth is that his ability is not nearly important as his visibility. Continue reading How Strong Marketing Can Help You Become Visible to Your Dream Clients and Employers

10 Ways to Have a Great Business and a Great Life in 2010

10 Ways to Have a Great Business and a Great Life in 2010In a recent AP-GFK poll, 72% of Americans said they’re optimistic about what 2010 will bring for the country. That’s a dramatic difference from their same poll answer where almost 75% of them thought 2009 was a bad year for the country.

Despite the recent earthquake tragedy in Haiti (and who knows what else the year will bring), I’ve noticed that people are generally much more hopeful this year. I know I am!

Here are some resolutions you can make, here are 10 Ways to Have a Great Business and a Great Life in 2010 Continue reading 10 Ways to Have a Great Business and a Great Life in 2010

Surviving, Succeeding, and Standing Apart by Branding Yourself

Surviving, Succeeding, and Standing Apart by Branding Yourself
branding yourself
No one wants to believe the need for their services will become obsolete – least of all independent professionals and job seekers. Whether business is booming or tough times are looming, branding can position you in the hearts and minds of your clients and potential employers so you stand out and are remembered longer. It’s the most important form of insurance an entrepreneur can have.

By defining and promoting yourself in a way that makes you rationally and emotionally appealing to a targeted demographic by filling a specific need for them, the demand for your services will never expire. Continue reading Surviving, Succeeding, and Standing Apart by Branding Yourself