Make Referral Marketing Your Priority

Make Referral Marketing Your Priority
Don’t let shyness stop you from meeting some of your best clients.

It’s a cold, hard fact in business: while marketing and branding are essential to build name recognition, your best clients will come to you through referrals, so make this coming year by making a resolution to make referral marketing your priority.

When people decide they need a advice, they don’t call up a complete stranger. They ask their friends and associates to recommend someone. They want to meet an advisor through referral. As that’s their preference, referral marketing should be your priority. Continue reading Make Referral Marketing Your Priority

What Will Be New About Your New Year?

What Will Be New About Your New Year?

Make this the year your business really changes for the better.

What does 2010 promise for your  career? Will it bring you more revenue, stronger client relationships, and new professional alliances? Or will it simply be more of the same? Are you working with energy, or are you enervated? Are you simply vowing to work harder this year, without any definition of how, why or what for?

Stop. Think. Consider a few questions. Continue reading What Will Be New About Your New Year?

As if hockey wasn’t awesome enough… [top 5 hockey-related videos of the week]

I’m not much of a regular follower of hockey, but these videos remind me of how manly a sport it is. I really don’t have enough space in my day, or in my brain, to follow a fourth sport [after basketball, football and baseball], but I have to say that playoff hockey is pretty awesome… just not as awesome as these videos.

If you like convulsing players, explosions, 80’s music, more explosions, and wild hockey fights, then these videos will hit the spot. Continue reading As if hockey wasn’t awesome enough… [top 5 hockey-related videos of the week]

80 Ways To Use Twitter As A SMB Owner

80 Ways To Use Twitter As A SMB Owner

80 Ways To Use Twitter As A SMB OwnerIt’s pretty common. A small business owner comes to us looking for help promoting his or her business. We suggest using Twitter as a way to find new leads, build relationships and as an overall way to cost effectively market their business. The small business owner then turns around, tilts their head and responds, ‘Twitter? What can Twitter do for me?’

Well, I’ll tell you. Below are 80 ways a small business owner can use Twitter to build and market their business.

Just like last time, hit print. Continue reading 80 Ways To Use Twitter As A SMB Owner

How to Use Social Media to Retain Customers

HOW TO: Use Social Media to Retain Customers

There are many times or reasons that a small business will receive an influx of new customers — such as around the holidays for retail stores, during a new product or service launch or after a local advertising campaign. While new customers are great, returning customers are even better. Social media offers a number of opportunities to turn your new and existing customers into repeat customers and fans.

Here are some great ways of how to use social media to retain customers Continue reading How to Use Social Media to Retain Customers

5 Solid Tips for Leaders and Managers

5 Solid Tips for Leaders and Managers

One of the benefits of working with lots of leaders and managers in many different organizations is the chance to see what really works, regardless of the individual personality or industry. I’ll use the term ‘Manager’ to avoid extra words and acknowledge the truth that leaders manage.

So, here are Tips for Leaders and Managers: Continue reading 5 Solid Tips for Leaders and Managers