A good test of the success of a business’s ‘green’ initiatives is employee buy-in. Do employees feel connected to the company’s eco-friendly endeavors? Do they actually talk about it and participate?
When I worked at The Wall Street Journal, our Top Small Workplaces project featured several small companies that had developed strategies for engaging their employees in green activities. Managers I interviewed told me that having employees energized by the company’s environmental stewardship not only makes it more successful and cost-effective, but also boosts workplace morale.
Every business has different green goals. But here are four ways to get employees involved:
- Start a ‘green team.’ Enlist employees most passionate about environmental causes to lead the charge by starting a club or committee that oversees workplace green initiatives. They might come up with ‘green’ employee benefits or start a company recycling program. This relieves top management from doing all the planning and legwork, but employees are also more likely to follow suit when it’s their peers asking them to.
- Educate. Everybody’s busy, and few people take serious time to educating themselves on complex topics like global warming, energy efficiency or carbon footprints. Devoting a small portion of company time – say, four times a year – to teaching employees about environmental topics or everyday ways they can be more eco-friendly will make it easier for them to see why being environmentally conscious is important and how it helps both themselves and the company. Some companies, for instance, host so-called ‘lunch-and-learns’ and bring in speakers to talk about timely environmental topics. Posting signs around the office reminding people of the benefits of recycling paper or turning off office equipment at night can also help.
- Provide incentive. Money talks. Giving employees a little bonus for being greener can only help. Some companies give out gift cards or cash rewards to employees who take public transportation to work, buy hybrid vehicles or suggest ways the company can reduce its footprint.
- Make it fun. The last thing you want is employees feeling like environmental consciousness is another chore – something their boss requires them to be. That’s why companies best-known for their environmental stewardship try to make it fun, rewarding and interesting. One Top Small Workplace I visited, New Belgium Brewing in Fort Collins , Colo. , buys its employees commuter bikes on their one-year anniversary and hosts an annual bike tour in cities around the country. Others host competitions where teams of employees compete for prizes by seeing who can reduce their environmental toll the most.
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Mark Montoya has been working in personal branding for more than a decade for hundreds of online and offline companies, small businesses and individual service professionals. His focus has been toward improving the way jobseekers find employment on the Internet. He has synthesized his expertise by helping job seekers obtain their ideal choice of employment over the Internet on his sites MyOnlineCareerSpace.com and MyOnlineCareerCoach.com, and through his books 101 Tips Every Job Seeker Should Know and The Ultimate Online Job Search eBook.
“It is the responsibility of the individual to reject the prospect of mediocrity and to strive for the betterment of society as a whole” ~ Mark Montoya