A good test of the success of a business’s ‘green’ initiatives is employee buy-in. Do employees feel connected to the company’s eco-friendly endeavors? Do they actually talk about it and participate?
When I worked at The Wall Street Journal, our Top Small Workplaces project featured several small companies that had developed strategies for engaging their employees in green activities. Managers I interviewed told me that having employees energized by the company’s environmental stewardship not only makes it more successful and cost-effective, but also boosts workplace morale.
Every business has different green goals. But here are four ways to get employees involved: Continue reading How to Engage Employees in Workplace Greening
Scratching Your Niche Marketing: Your online Personal Brand to a specific sphere of influence.
Most Personal Brands are marketed to domains – spheres of influence. And this target marketing, or niche marketing, isn’t a sacrifice. It’s an asset. You can use it to work with the clients you want, and effectively bypass the clients you don’t want. Continue reading Scratching Your Niche Marketing: Your Online Personal Brand to a Specific Sphere of Influence
The Best Is Yet To Come
Wake up, world, to today’s way of doing business. This is no time to hide behind a rock and think you have every good reason not to produce results in 2010. Guess again. All vital signs on globalization indicate that the best is yet to come.
How so? For one, longevity. Globalization has been around since well before I started my business in 1985. Even back then I was tooting the ‘go global’ horn loud and clear, but in a very different manner — through Telexes, faxes, expensive overseas telephone calls, in person visits with customers 12,000 miles away and, eventually, e-mails. Continue reading 10 Predictions, Forecasts and Trends That Will Shape Our Global Small Business World In 2010
How to Better Your Business in 2010: Two big decisions that could help you have your best year ever.
What will your 2010 be like? Will you make more money, attract more ‘A’ clients have have your ideal career? Will you have time to lead a balanced life? How can you make sure that you do?
Many will start a new year with lofty ambitions, but soon find themselves mired in the status quo. They chase after new business and jobs like a dog chasing a car, only to learn that exhaustion is no prerequisite to success. Amid all this effort, what’s missing is a plan. Continue reading How to Better Your Business in 2010: Two big decisions that could help you have your best year ever.
As we encourage clients to start business blogging to converse with customers, partners, and community members, we often hear objections about the effectiveness of blogging and problems clients anticipate with starting to blog. Here are my answers to three of the most common objections I hear about blogging for business.
I hope these thoughts are helpful as you consider business blogging as an outreach tool for your business. Continue reading The Three Biggest Concerns About Business Blogging
The Bear Necessities: Thrive in a Tough Market with Strong Marketing
Put the claws of the bear to work for you and make slow times grow times.
Unless you’ve moved into a nuclear fall-out shelter, you’ve probably heard the words “bear” and “market” used in the same sentence a lot lately. Now, I’ll let the analysts debate the length and extent of the market’s slowdown. What’s more, I’ll leave the quality of advice and service you provide your clients completely in your hands. As a marketing professional, those important things are peripheral as far as I’m concerned.
What is important to me in uncertain times is the way you communicate with your clients and prospects. I’ve compiled this list of Bear Necessities to show you what you must do to continue to grow and maintain your business. In a bull market, you need good marketing to grow. In a bear market, you’re going to need great strong marketing to survive. Continue reading The Bear Necessities: Thrive in a Tough Market with Strong Marketing