10 Ways to Green Your Home Office

ways to green your home office

If you’re a freelancer who works at home full time or most of the time, give yourself a pat on the back. You’re doing the planet a great service. By working at home you’re reducing the use of fuels and limiting the amount of pollution generated by modern means of transportation. However, there is still a lot more you can do to help protect the environment. In this post, we’ll show you ten ways to green your home office more environmentally friendly and an even better place to work. Let’s start by reviewing the three Rs of eco-friendliness. Continue reading 10 Ways to Green Your Home Office

The Keys to Small Business Success

The Key to Small Business SuccessWhat determines whether a small business succeeds or fails? Well, we don’t have any definitive answers—yet. But the more we learn about this, the more it will help government officials create policies that better support small businesses. With that end in mind, the Kauffman Foundation has just released a new study, The Making of a Successful Entrepreneur, which offers insight into what successful entrepreneurs believe most affects the success or failure of a startup business.

The survey polled 549 founders of successful businesses in high-growth industries, including aerospace, defense, computing, electronics and health care about what are the keys to small business success.

Here’s what they said: Continue reading The Keys to Small Business Success

How to get more out of email newsletters

holiday email newslettersWelcome! We’re in the midst of the holiday season. That means the time to get those email newsletters out and into the inboxes of your customers is NOW. But before you hit ‘send’ on that email marketing campaign, take a quick look at the recommendations below to make sure you’re getting the absolute most out of it. You may remember that yesterday our friend TJ McCue broke down 30 useful email marketing apps, now it’s time to worry about how to write them.

Here are 6 things to consider and watch out for: Continue reading How to get more out of email newsletters

Small Business Email Marketing Software | Small Business Trends

Email marketing is one of the dominant ways that a small business reaches out to customers and prospects. Small business email marketing software is about relationships — and successful relationship marketing involves a lot more thought than simply firing off a newsletter via email.

According to MarketingSherpa’s 2010 Email Marketing Benchmark Report (free PDF available at the site), email marketing is one of two marketing budget items that saw an increase in 2009. The other is social media.

But where many have claimed that “email is dead,” MarketingSherpa has proven otherwise in its studies. In fact, they show that email is quite social. A recent survey asked users how they share information they find on the internet: 78% responded that email is how they do it. 22% use social media sites.

Here are 30 small business email marketing software to grow customer relationships — and your business (in no particular order): Continue reading Small Business Email Marketing Software | Small Business Trends