Google Releases Real-Time Google Reputation Problem

google reputationGoogle released quite a bit of news covering a wide variety of areas. One of the larger headlines revolved around their new effort to integrate real-time search into the search results to help Google reputation compete with Bing’s Twitter deal and, of course, Twitter itself. With real-time search, Google would be pulling live updates from news, blogs, Yahoo Answers, Twitter, etc, and placing them in the results as a live stream to tell you ‘what’s happening right now’.

Google put together a video to illustrate how real-time search was supposed to work. Continue reading Google Releases Real-Time Google Reputation Problem

Self-Promotion for Introverts

Self Promotion for IntrovertsNancy Ancowitz, who is also a self-proclaimed introvert, has come out with Self-Promotion for Introverts: the quiet guide to getting ahead.’ When I saw this book on my Amazon.com list of books for 2009, I snapped it up. My excuse was that I would read it and review it for you.

But Wait! What’s an Introvert, What’s an Extrovert and Why Does it Matter?

Introversion and Extroversion are basically two different ways of interacting with the world around us. Introverts take information ‘In’ and process it. Extroverts interact with the external world to process information. Introverts need time alone to process. Extroverts need time with people to process. Neither is better or worse, they are just different. Continue reading Self-Promotion for Introverts

Holiday Spectacular! Videos and Images that have me pumped for the Holidays

Videos and Images that have me pumped for the Holidays
Nothing says holidays like Mr. T and Nancy Reagan!

 

I love the holiday season. Family. Parties. Friends. Parties. Presents. Parties… and nothing gets me more ready for the holiday season than the images [think Santa, elves, reindeer, snowmen… er snowpeople, and presents], videos [think Frosty, Rudolph, Shrek(?), etc.] and smells [crisp winter air, the copious quantities of food] of the season. [Hopefully, the images and videos here will help overcome any untoward smell that you are experiencing now.]

 

Continue reading Holiday Spectacular! Videos and Images that have me pumped for the Holidays

How To Rock Social Media As A Non-Profit

social media as a non-profitI was riding the train back from Long Island to Upstate New York last weekend and was lucky enough to sit next to a woman in charge of running a shelter for battered women. With nothing to do for 2 hours, we started talking about the shelter. How it’s hard to get the word out – both to women who need help and to those who may be able to help with contributions.

I asked if she was using social media to connect with people and she confessed that it’s ‘on the agenda’ for next year. The problem with ‘on the agenda’ is that it never happens. Over the course of our trip I chatted with her about how she could use social media to spread buzz about her organization. Here’s a quick list of some of the tools we talked about using. Continue reading How To Rock Social Media As A Non-Profit

How To Measure How Well An Online Media Company Is Scaling

Online Media Company
Sales are off the charts!

Two years ago I posted about the three ways to grow an online media company to $50 million in revenue. In this article I focused on RPM (Revenue per thousand pageviews, = CPM x sell through rate x # of ad units per page) and drew the distinction between three strategies, and the traffic needed for each strategy to get to scale:

1. Broad Reach, low RPM, traffic in the 10s of billions of pageviews/mth

2. Demographic Targeting, moderate RPM, traffic around 1 billion pageviews/mth

3. Endemic Targeting, high RPM, traffic in the 100s of millions of pageviews/mth Continue reading How To Measure How Well An Online Media Company Is Scaling