5 Steps to Creating Your ‘Blog Voice’

blog voice Your blog voice is what defines you in your industry and in the blogosphere. So how do you know what kind of tone or writing style is right for you?

Well, here are 5 things to consider when determining ‘your sound’.

1. Who’s your audience?

Your audience and their wants, needs and interests are really what will determine the appropriate tone for you to take on your blog. But to know that, you need to know who they are. Are they male or female? What age group do they fall into? Where are they located? How Web savvy are they? Are they comfortable with blogs and engaging or are you going to have to show them the ropes? What kind of language do they naturally use? Continue reading 5 Steps to Creating Your ‘Blog Voice’

Does Goal Setting Make You Too Future-Focused?

Does goal setting sap your joy in the present by making you focus too much on the future?
One of the difficulties I’ve had with using traditional goal-setting is that I’ve found that it gives me a hyper-focus on the future. And while this has had the benefit of turning me into someone who spends very little time thinking about the past, and at times given me great confidence about my future, the part that’s not worked well for me is that I’ve found that during the times of my life when I was most focused on my future goals, I was least focused on being present in my life. It’s as if my pre-occupation with planning for the future meant that most of my time was spent with my attention on future business, rather than noticing present business, and then every so often I’d have a moment where I’d realize just how dissociated I was and how much joy/ calm/ adventure/ intimacy and all the other stuff I wanted was actually sitting right in front of me, but I wasn’t noticing or claiming it because I was so busy planning for how I could change stuff in my life so that I could have those experiences in the future. Continue reading Does Goal Setting Make You Too Future-Focused?

Top 10 Homepreneur Trends for 2010

Top 10 Homepreneur Trends for 2010More than half of all U.S. businesses are home-based. These firms are often dismissed as hobbies or part-time ventures with limited economic impact.

But our research shows otherwise.  We estimate that about 6.6 million home-based enterprises provide at least half of their owners’ household income and together employ more than one in 10 private-sector workers.

The rise of the homepreneur is a long-term trend that will continue to accelerate over the next decade.  Fueled by technology and enabled by low costs, businesses of all kinds are finding there is no place like home.

With a troubled but recovering economy as the back drop, here is our list of the Top 10 Homepreneur Trends for 2010. Continue reading Top 10 Homepreneur Trends for 2010

Trends in Business Credit Cards for 2010

Trends in Business Credit Cards for 2010The year 2009 was not kind to those seeking business credit cards (or any other business loan). Interest rates were raised. Credit limits were slashed. In the most extreme example, millions of small business owners lost their credit lines completely when Advanta, which focused exclusively on small business credit cards, abruptly closed up shop. Business owners who counted on these ongoing credit lines were left with tough decisions about how to finance their businesses.

Thankfully, there is a dim light at the end of the long tunnel, as the following trends and predictions about the 2010 business credit card market will illustrate: Continue reading Trends in Business Credit Cards for 2010