Sell, Sell, Sell

Sell, sell, sell...no, I'm not talking about stocks or Kramer from Mad Money. I'm talking about yourself. I'm talking about the most powerful weapon in your arsenal. You!Sell, sell, sell…no, I’m not talking about stocks or Kramer from Mad Money. I’m talking about yourself. I’m talking about the most powerful weapon in your arsenal. You! You are an absolutely unique asset that can’t be duplicated. Your ROI is quantifiable. Your personality is infectious. People connect with you, trust you, respect you. You are a winner, a leader, an expert. You are a valued teammate, coach, confidant. You elevate others around you. You are a game-changing talent.

If this sounds hokey pokey to you then you need not read past the period in this sentence located right here. If this sounds like they way you feel about yourself in some fashion or another then my next challenge is for you to print a copy of your resume and put it on the table in front of you. Now read your resume and then read the first paragraph in my post above again. If your resume does not convey the same INSTANT message then crumple it up and throw it in the trash. It’s time for a new one. Continue reading Sell, Sell, Sell

Is the Economy Really Improving for Small Business? You Decide

Is the Economy Really Improving for Small Business? You DecideAs the economists declare we are coming out of the recession, I bet your bottom line tells a different story. After all, they declared the recession months after you had already been knee deep in the throes of the struggle to keep your head above water for many months. But the good news is that the talking heads are discussing a positive outlook on the horizon. That alone helps people feel better about the future.

There are plenty of groups talking about how the signs for small business are improving. Let’s take a look at a few of the statistics. Continue reading Is the Economy Really Improving for Small Business? You Decide

3 Ways Down The Slow (and Best) Road to Social Media for Big Business

3 Ways Down The Slow (and Best) Road to Social Media for Big Business As a young professional working for a large corporation, I often talk with my younger colleagues about all the opportunities we are missing in the social media space.  Everyday I see people on Twitter, Facebook and any number of blogs expressing frustration that most of the businesses they interact with aren’t socially-enabled.

Due to a recent project I have been working on, I am realizing the hurdles for big businesses trying to enter the social media realm from the inside.  We all love to blame the internal hoops we have to jump through to try and interact with the outside world through the web but, where do most of those hurdles come from?  Government regulations and social stigmas.  FCC, FDA, Financial regulations, they all pile up between a business and it’s customers freely interacting on the social web. Continue reading 3 Ways Down The Slow (and Best) Road to Social Media for Big Business

10 Personal Branding Predictions For 2010

Each year, I give my personal branding predictions in the December time frame, but this year, people are starting to ask me about the future earlier. In 2008, the focus was on behavior changes and in 2009, I concentrated on the economy and the struggle to protect your brand at all costs. This year, I’ve been analyzing a lot of trends that will have a major impact on our careers and how companies will manage, retain and recruit employees moving forward. A lot of my predictions involve technology because people have already started changing their behavior, but technology is going to open up even more opportunities. Continue reading 10 Personal Branding Predictions For 2010

5 Important Web Video Lessons for Small Business Owners

5 Important Web Video Lessons for Small Business OwnersThere are 25 billion videos watched each month in the US alone. That’s billion, with a ‘B.’ So it should be no surprise that web video offers an important opportunity for small businesses to connect with a wider audience. For small business owners, online video represents a chance to reach thousands or potentially millions of people using a relatively simple and inexpensive format. All it takes is a video camera and a little time, and your message could very quickly be spread to a large number of new customers.

As with anything, it pays to look at those who have come before and learn from what they’ve done. Here are five successful uses of web video for business and the key point that you can take away from each: Continue reading 5 Important Web Video Lessons for Small Business Owners

Home-Based Businesses Employ More People Than Venture Backed Companies

Home-based businesses employ more people in the United States than venture-capital backed companies.

This surprising fact — along with a number of other myth-busting facts — comes from a new report titled  ‘Homepreneurs:  A Vital Economic Force.’  The report is culled from the recent Network Solutions Small Business Success Index (SBSI) survey, commissioned by Network Solutions, LLC and the University of Maryland’s Robert H. Smith School of Business, along with some other federally-available data.

Successful homepreneurs are viable home-based businesses that provide at least 50% of their overall household income.  Roughly 6.6 million home-based businesses fit the homepreneur description, yet according to the report, these businesses are: Continue reading Home-Based Businesses Employ More People Than Venture Backed Companies

4 Lies About Social Media

Everyone knows that the best way to get a job is to leverage your network. And almost everyone knows that social media is a great way to build your network. But many of you are making lots of social media mistakes. I know because so many people tell me that social media is a waste of their time. They’re wasting their time, and continuing to make mistakes, because there’s a set of common lies about social media that people believe about in.

Here are those social media lies: Continue reading 4 Lies About Social Media

Getting the Part- Business Tactics for Professionals to Achieve True ‘Differentiation’

Business Tactics for Professionals to Achieve True ‘Differentiation’

Interviews may be known for stamping a candidate’s worthiness for a job. However, what happens after you get the position is just as important. Like an actor going on an audition, it is important to know who you are, play up your strengths, disguise your weaknesses and act the part. Here are some tips to help you stand out throughout the course of your career path.

Starting Off

For anyone seeking a new job, it starts with selling yourself during and after the interview process. Self-promotion is a key in being noticed. Like any celebrities prepares to have her photo taken, your ‘snapshot’ is your first, and then lasting, impression on the potential employer.

Wisely use this time to step out from the crowd and be noticed: Continue reading Getting the Part- Business Tactics for Professionals to Achieve True ‘Differentiation’

How to Stand Out in the Crowd in a Tough Job Market

How to Stand Out in the Crowd in a Tough Job Market

I hate to keep harping on about the same old thing; we all know that unemployment is at an all-time high; and to say that the job market is competitive is quite the understatement. So this makes it extremely important to establish your brand and differentiate yourself from the competition. You want to stand out from the crowd – but in a good way – not the kind of way you did in high school.

Here are my tips to help you outshine the other ‘stars’ during your job search: Continue reading How to Stand Out in the Crowd in a Tough Job Market