Wikipedia: Losing editors, suffering PR blows – all while asking for money.

The news that Wikipedia and Wikimedia is losing editors has been frequently in the news. Stats, graphs, news stories have saturated the media recently, to the extent that one would think that the Wiki-sky is falling. Is it true that even wiki-editors know when to jump a sinking Wiki- ship!

Actually, no. It is fine. But let’s look at what is being reported, what Wikimedia is saying about it, and the fine line that lies between the two. Continue reading Wikipedia: Losing editors, suffering PR blows – all while asking for money.

11 Competitive Intelligence Tools for SMBs

competitive intelligence tools for SMBsIt’s not stalking. It’s research. It’s you doing research on your competitors to help you stay up-to-date on what they’re doing so you know which direction you should go. It’s not stalking and everyone’s doing it.

Here’s a list of 11 tools that can help you track your competitors movements on the Web and give you actionable information that you can use. It doesn’t make you a bad person. It makes you a savvy site owner.  We’ll start off gentle. Continue reading 11 Competitive Intelligence Tools for SMBs

Build Your Business By Promoting Competitors

building businessThanks to social media, you can’t really ignore your competitors like you used to. I mean, you can, but it’s a lot more obvious that that’s what you’re doing. You’re both on Twitter. You’re both on Facebook. You’re both using the same tools and communicating in the same space to a very similar group of people.

So how do you handle competitors in this new world? You embrace them and build your business by promoting your competitors, opening the doors to new alliances, potential partnerships and the knowledge that you make one another stronger. Continue reading Build Your Business By Promoting Competitors

Small Businesses: “We Need Customers, Not Loans”

The National Federation of Independent Business (NFIB) has released its November Small Business Economic Trends report.  When polled, small businesses believe conditions are getting a little better — but just a little.

The problem, the report suggests, is that small businesses need customers and sales more than anything.  When they get more customers and/or those customers buy more, small businesses in turn will be able to make capital purchases and do more hiring.  But until customers loosen the purse strings, conditions for small businesses will remain challenging. Continue reading Small Businesses: “We Need Customers, Not Loans”

7 Habits Of Highly Effective Live Tweeters

As Twitter evolves from a casual ‘What are you doing?’ forum to a powerful marketing and advertising tool, live tweeting is the newest strategy being used to generate buzz around events and leverage publicity.’

Posting tweets while attending an event, called live tweeting, is growing more popular by the day as a way to share information to people who can’t experience it first hand. Continue reading 7 Habits Of Highly Effective Live Tweeters

Upstarts: How GenY Entrepreneurs are Rocking the World of Business

Upstarts: How GenY Entrepreneurs are Rocking the World of BusinessUpstarts is the new book by Donna Fenn about young entrepreneurs from Generation Y. The book is filled with fascinating stories and case examples of these young entrepreneurs.

About Generation Y

Before I delve deeper into the book, let me explain ‘Generation Y’ — called ‘GenY’ for short.  These are individuals born between 1977 and 1997.  The book covers some of the 77 Million of them in the United States … the ones that have started and now run businesses. Continue reading Upstarts: How GenY Entrepreneurs are Rocking the World of Business

Are You “Professional”?

image What makes someone ‘Professional’?

I’ve read interesting takes on that question lately. Some good points, and some… not so much. What defines professionalism? Based on various pieces I’ve read, it’s certainly subjective. Whatever the definition anyone uses, it’s often THE factor that tips the scale from one candidate to another in the hiring process.

In trying to define it, the dictionary doesn’t seem to be much help. Webster defines professionalism as: ‘the conduct, aims, or qualities that characterize or mark a profession or professional person.’ …sounds like a circular definition.

Having been a Recruiter for 23 years, and interviewing thousands of people, I’ve gathered some observations: Continue reading Are You “Professional”?

Who Is Visiting our Site, Why, And What We Do About It?

So, probably by now, you have a website, getting a bunch of traffic to it and you’re implementing some tweaks to your site along the way. And yet you’ve got this nagging feeling that you’re not making the most of your website traffic nor do you know who is visiting your site.

Despite the many tools out there, I find that most of us have a similar sentiment.

The nagging feeling stems from the fact that our sites bring in tons of traffic of all sorts:  prospects, customers, partners, competitors, friends, wanderers, etc.  There are many different tools to help us analyze these different types of traffic. It can get pretty confusing when you start to throw all of these tools into the mix.  And it certainly seems that even with all these tools, we can still be left guessing about some of our traffic. Continue reading Who Is Visiting our Site, Why, And What We Do About It?

What Can You Learn From a Drunk Ewok?

I don’t mean to be stuck on the Halloween videos, but for some reason people like to do stupid stuff on that holiday. Today’s clip was circled around the interwebs a good bit earlier this week and last, and features some guests that will probably never (ever) be invited back to the Today show. I recommend fast forwarding to the 2:25 mark and watching from there. So we can discuss what can you learn from a drunk Ewok:

Seriously? I always knew those ewoks were up to no good, but apparently you put some sugar and naughty juice in them and they go crazy. The question remains, though, what can we learn from this drunk Ewok? Continue reading What Can You Learn From a Drunk Ewok?

Pros and Cons: What to Look For in Real Estate Marketing

Pros and Cons: What to Look For in Real Estate Marketing
Looking Down the Barrel of Your First Home Buy?

People hire Real Estate Agents who they like and can relate to, but for many first time home buyers, their awareness of agents is limited because many have not had experiences in home buying.  Agents know this so their job, is to differentiate themselves from competitors enough that you will garner enough attention to be able to make that personal relationship.

Real Estate Agents in order to generate better results and greater results from their marketing, know that they have to make that personal connection; nothing achieves this relationship more effectively than Personal Branding, which is my forte, but there are other marketing efforts out there to be aware of as it may impact one of the most crucial decisions you have to make when buying your first home.

In this first article, we will look at what agents are attempting to do, then we can look at specific examples of their marketing and how you can use their marketing to decipher what it really says to you. Continue reading Pros and Cons: What to Look For in Real Estate Marketing