More and more brands are starting to use Twitter, whether it’s to promote new products or connect with customers. The only problem that some brand marketers have with using Twitter is that it can be difficult to have a conversation around links or media files.
This is why Vitrue, a social media management company, has created ‘Twitter Pages’ as a new part of its Vitrue SRM Product suite. Think of Twitter Pages as a branded TwitPic for companies and brands that want to share media or links with fans.
Twitter Pages is already being used by companies like Best Buy and Apple (for iTunes). Best Buy used Twitter Pages to announce the winner of its User-Generated Film Contest and iTunes is using them in conjunction with its newly launched Twitter accounts.
Here’s how it works: if a company wants to share a video, an audio file, or even a URL, they can send a message from Twitter that links (using a custom short-url) to a Twitter Page containing the item shared. Users can then sign-in using OAuth and comment on the video, audio, or image, just like you would do on TwitPic.
After you comment on a Twitter Page, your response along with a link back to that page is tweeted from your account.
The pages can be branded so that Best Buy’s Twitter Page matches Best Buy, iTunes matches iTunes, etc. What’s nice about Twitter Pages is that it allows brands or companies to embed more complicated media into their Twitter streams. So not only can you watch the preview for the Black Eyed Peas latest music video, you can also click on a link that will instantly open the item in iTunes directly for purchase. The pages are also mobile optimized, so they play fine on an iPhone or other smartphone.
Services like TwitPic and Yfrog have offered consumers the ability to share media and accept comments via Twitter for a long time, but this is one of the first big pushes for bringing the same sort of service to a white label product.
What do you think of Twitter Pages? Do you like how businesses and brands are starting to interact with Twitter? Let me know!
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Mark Montoya has been working in personal branding for more than a decade for hundreds of online and offline companies, small businesses and individual service professionals. His focus has been toward improving the way jobseekers find employment on the Internet. He has synthesized his expertise by helping job seekers obtain their ideal choice of employment over the Internet on his sites MyOnlineCareerSpace.com and MyOnlineCareerCoach.com, and through his books 101 Tips Every Job Seeker Should Know and The Ultimate Online Job Search eBook.