Personal Marketing and Job Search: Make an Emotional Connection.

Start Marketing/Job Searching From the Heart

Start Marketing/Job Searching From the Heart

Start marketing from the heart

Don’t risk claims with your personal marketing and job search. Instead, make an emotional connection.

As a job seeker, you can make very few claims. Typically, your resume sales numbers or references or testimonials can’t be proven or conversely not proven [Check out these articles on job references and testimonials]. So how do you market your true value?

In truth, there are highly compelling ways to communicate your quality and your necessity, ways that don’t risk a call from an employer or recruiter that will catch you off guard.

Character

This matters more than your resume, testimonials/references and network. Even now, the person in charge of hiring can readily associate the label “job seeker” with stories about poor resume and interview etiquette, inappropriate dress and cliches about desperation.

When given the opportunity take the opportunity to say a few words to talk about your involvement in your community – or if you’re not involved, your outlook on the way that you serve your community. Reflect on the remarkable level of trust and faith people place in a your chosen profession, and how your work is a kind of pledge to the families, couples and individuals in your city or region. Or, talk briefly about a moment you had when you realized the gravity and essentiality of your work.

Confidence

Behind the cold, impersonal label of “employers”, we find maturing companies struggling with start-up costs and personnel issues, time-poor executives and business owners inattentive to job seeking issues, and wondering if they’ll outlive their investment money.

They all want confidence. You have knowledge they sorely seek at a crucial time of life. Promote it.

Play up the fact that you have knowledge and education, the ability to search for answers, and the resources to solve their lingering issues. You can talk about that as well as your desire to plan collaboratively with their existing advisors/employees, or your desire to serve (licenses and education permitting) as their “quarterback” or officer.

Insight

You know what the layman doesn’t. You can’t be an authority on everything, but you know enough to awaken employers and business owners to the potentiality of certain circumstances. Talk about these circumstances in your marketing. Alert your prospective employers, and let them know that your job is to help them prepare for transition and change.

These factors drive most effective job seeking marketing. They have nothing to do with performance and everything to do with the creation and maintenance of a relationship. You want a relationship with every prospective employer, right? Your ‘A’ employers and recruiters are products of relationships; so is their repeat “business”.

You can talk about many compelling issues in language apart from performance claims. Don’t just talk about them: refocus your marketing around them, and share your perspective as your experience and success allows. Present your honest interest in other people and your capacity to understand their lives, and you’ll likely find that your marketing/job search will work better than ever before.

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For more info: Click on “Subscribe to Newsletter” and enter your email address at the tops of the page to receive notice of this weekly feature and other new articles. You may also email your Job Search related questions to Mark@MarkMontoya.com

Be sure to look for me on your favorite networks:

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Google+

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Check out my Books!

101 Tips Every Job Seeker Should Know

101 Tips Every Job Seeker Should Know

The Ultimate Online Job Seekers eBook

The Ultimate Online Job Seekers eBook

10 Biggest Interview Mistakes

10 Biggest Interview Mistakes

10 Biggest Resume Mistakes

10 Biggest Resume Mistakes

Business:

8 Tips for Hiring a Social Media Expert

8 Tips for Hiring a Social Media Expert

Growing into Greatness: Defining the domain for your Personal Brand.

Growing into Greatness: Defining the domain for your Personal Brand.

80 Ways To Use Twitter As A SMB Owner

80 Ways To Use Twitter As A SMB Owner

The Keys to Small Business Success

The Keys to Small Business Success

Building Your Position: Laying the Groundwork of Your Future Marketing Efforts

Building Your Position: Laying the Groundwork of Your Future Marketing Efforts

How to Snuff Your Competition

How to Snuff Your Competition

10 Ways to Green Your Home Office

10 Ways to Green Your Home Office

Does Your SMB Do These 8 Things?

Does Your SMB Do These 8 Things?

Market, Market, Market – The most visible brand wins

Market, Market, Market – The most visible brand wins

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Mark Montoya has been working in personal branding for more than a decade for hundreds of online and offline companies, small businesses and individual service professionals. His focus has been toward improving the way jobseekers find employment on the Internet. He has synthesized his expertise by helping job seekers obtain their ideal choice of employment over the Internet on his sites MyOnlineCareerSpace.com and MyOnlineCareerCoach.com, and through his books 101 Tips Every Job Seeker Should Know and The Ultimate Online Job Search eBook.

Learn more at MarkMontoya.com, on Twitter, on LinkedIn or StumbleUpon, or Google+.

13 replies
  1. job search
    job search says:

    The piece of advice provided in the article is really fresh from my point of view. suppose, not many of us searching for a job have considered employers to be human. But if you try to do this, the result may be really great. Not unceremonious, of course.

    Reply

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