Creating Your Position: Market yourself as the perfect candidate for your dream job and career

Creating Your Position: Market yourself as the perfect candidate for your dream job and career

Creating Your Position: Market yourself as the perfect candidate for your dream job and career”
‘Position Yourself for Job Search Success’

Positioning is a huge part of Personal Branding and Online Personal Branding.  Your position is one of two “legs” your brand stands on; the other “leg” is your personality.

Positioning Is Everywhere

You’ve been bombarded with positioning, and chances are you don’t even know it. You’ve sipped an “uncola,” driven a car reflecting the “relentless pursuit of perfection,” and used a computer for creative rebels who want to “think differently”.

Companies seek to market their products at a consumer niche. They recognize your niche; they want to appeal to your desires.  In fact, if you visit the Yahoo! /Google/Bing search engines, type in the words “designed with you in mind,” and search for results, you get thousands of pages of results – web sites promoting child-rearing, churches, checkbooks with eccentric designs, and degree mills. Continue reading Creating Your Position: Market yourself as the perfect candidate for your dream job and career

Personal Marketing and Job Search: Make an Emotional Connection.

Start Marketing/Job Searching From the Heart
Start Marketing/Job Searching From the Heart

Start marketing from the heart

Don’t risk claims with your personal marketing and job search. Instead, make an emotional connection.

As a job seeker, you can make very few claims. Typically, your resume sales numbers or references or testimonials can’t be proven or conversely not proven [Check out these articles on job references and testimonials]. So how do you market your true value?

In truth, there are highly compelling ways to communicate your quality and your necessity, ways that don’t risk a call from an employer or recruiter that will catch you off guard. Continue reading Personal Marketing and Job Search: Make an Emotional Connection.

Stand Up to Stand Out: How Personal Marketing Can Land You Your Dream Career

Stand Up to Stand Out: How Personal Marketing Can Land You Your Dream Career
Personal Marketing can help you land your ideal career

Stand Up to Stand Out: How Personal Marketing Can Land You Your Dream Career

What’s your most important product? The answer is YOU – The Brand Called You. You’d better start personal marketing it – or else.

Are you actively marketing your value? Your Personal Marketing will determine whether you succeed or fail, and whether you blend in with the bland, faceless majority of applicants or stand out and become a superstar. You have a Personal Brand and you need to market it. Continue reading Stand Up to Stand Out: How Personal Marketing Can Land You Your Dream Career