Creating Your Position: Market yourself as the perfect candidate for your dream job and career
Positioning is a huge part of Personal Branding and Online Personal Branding. Your position is one of two “legs” your brand stands on; the other “leg” is your personality.
Positioning Is Everywhere
You’ve been bombarded with positioning, and chances are you don’t even know it. You’ve sipped an “uncola,” driven a car reflecting the “relentless pursuit of perfection,” and used a computer for creative rebels who want to “think differently”.
Don’t risk claims with your personal marketing and job search. Instead, make an emotional connection.
As a job seeker, you can make very few claims. Typically, your resume sales numbers or references or testimonials can’t be proven or conversely not proven [Check out these articles on job references and testimonials]. So how do you market your true value?