The Definition of Online Personal Branding

Whats Your Brand
What’s Your Brand

The Definition of Online Personal Branding

Personal Branding is the art of attracting and keeping more opportunities by actively shaping public perception. You can control the way you’re perceived by the community you serve. Oprah, Tiger, Madonna – they realized early that talent alone would not take them to the top of their fields. So they created and promoted unique Personal Brands. And now, you can too. Continue reading The Definition of Online Personal Branding

How Personal Branding Works And Its Affect On Your Job Search

Personal Branding
Personal Branding

How Personal Branding Works

No matter how rational or perceptive we are, human beings make instantaneous judgments about people and situations, even when there’s little evidence. It’s evolutionary baggage from 100,000 years ago, when humans lived in nomadic, pre-agrarian societies. One of our critical survival skills was the ability to form immediate, powerful impressions of our environment or other people we ran across. Often, these impressions preserved our lives, telling us to run away because an animal was dangerous, or not to eat a strange berry because it smelled like poison.
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