Your Personal Brand is Your Weapon in the Visibility Battle

Job Change
Job Change

Your Personal Brand is your weapon in the visibility battle. It keeps you visible to the employer/recruiter through your marketing and PR, and tells employers and recruiters about the abilities that make you worth contacting. That’s why it’s so important to constantly promote your brand. Brands decay over time, and if you’re not keeping your brand in front of your target market, they’ll assume you’re not interested.

Over the long term, your ability to perform and provide value again and again is what will build your Personal Brand with each prospective employer. Visibility and emotional impact get them in the door; quality keeps them with you for years. They’re equal parts of your effective Personal Brand.

Some things you can do yourself:

  • Write speeches and seminar presentations
  • Talk with friends and family about possible job openings
  • Research e-mail lists
  • Blog about your industry to show your expertise
  • Always be learning and pushing your brand to the forefront.


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Check out my Books!

101 Tips Every Job Seeker Should Know
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