How to Write a Strategic Branding Plan in 10 Steps
A comprehensive strategic branding plan is typically a job for a professional. However, you can develop a basic branding plan that will aid you in your job search (and save you time and money in the process) by including these 10 components:
1. Goals – What are the goals for your applications/career goals one month out, a year out, two years out and five years out? Include monetary and personal objectives, such as more time for recreation.
Your Personal Brand is your weapon in the visibility battle. It keeps you visible to the employer/recruiter through your marketing and PR, and tells employers and recruiters about the abilities that make you worth contacting. That’s why it’s so important to constantly promote your brand. Brands decay over time, and if you’re not keeping your brand in front of your target market, they’ll assume you’re not interested.
Over the long term, your ability to perform and provide value again and again is what will build your Personal Brand with each prospective employer. Visibility and emotional impact get them in the door; quality keeps them with you for years. They’re equal parts of your effective Personal Brand.